The digital economy is constantly evolving and the influencer market, também conhecido como Economia dos Criadores, é um dos que mais tem se destacado nos últimos anos. A global study by Influencer Marketing Hub indicated that 67% of Brazilian Instagram users follow some content creator. This information can drive various market strategies, primarily in the case of companies seeking to be more assertive in promoting their products and services.
In this sense, AI has proven to be an important element in transforming the work of public figures, offering new and better business opportunities. Studies like McKinsey & Company, they highlight how AI increases productivity across various industries and this is no different in influencer marketing, since the correct selection of digital influencers for campaigns has proven to be one of the advantages offered by the use of technology.
Vital for the success of advertisements, Nielsen research shows that the concise selection of influencers can have a campaign Return on Investment (ROI) up to 11 times higher than traditional work. In light of this scenario, the curation of content creators becomes an essential strategy for brands, in search of ensuring that the values and identity of the contractor are aligned with the company's digital strategies. Meanwhile, there are challenges related to complications in the influencer search process, que pode ser demorado e exigir recursos significativos das equipas de comunicação
Was thinking about innovative solutions to optimize the interval involved in choosing the "ideal influencer" that Airfluencers, leading influencer marketing platform, launched Aira, your proprietary Artificial Intelligence. A Aira simplifies the curation method, offering advanced analysis and identification tools for creators aligned with the needs and values of brands. According to internal company data, the use of Aira can reduce influencer search time by up to 50%, increasing campaign efficiency quickly and accurately
We are committed to driving innovation and efficiency in this market, and Aira is a reflection of this commitment. We believe that AI can be a powerful ally for creators and brands, as long as it is used ethically and transparently, preserving authenticity and creativity, factors fundamental in influencer marketing, affirmsRodrigo Soriano, CEO of Airfluencers
A Airfluencers foi pioneira na adoção de IA para a busca e seleção de influenciadores, providing new parameters and simplifying the routine of marketing professionals. The company has also been consistently investing in research and debates about the impact of AI on the sector, providing insights for content creators, agencies and brands
As AI continues to evolve, new challenges will arise and should directly impact the work of influencers and advertising strategies,comentário Anauate: “A seleção precisa dos criadores de conteúdo, creativity and the encouragement of co-creation are crucial factors that should shape the digital market in the coming years.”
