After announcing a fundraising of R$820 million in Series C, theAsaas, reference in financial technology for SMEs, brought together more than 2,000 people at the second edition of Asaas Connect, held this Thursday (10) at the Transamerica Expo Center, in São Paulo. The event, that connects innovation, finance and entrepreneurship, highlighted the new partnership with Mastercard, global company in the payments sector and new features for the fintech solution portfolio
With the aim of enhancing the experience of millions of small and medium-sized enterprises, the new Asaas Mastercard was revealed for the first time during the event by the president of the fintech, Piero Contezini, and by the CEO, Diego Contezini. The Asaas Mastercard card is multiple, offering debit and credit functions with pre-approved limit. With a launch scheduled for the first half of 2025, the new Asaas card will provide access to the Mastercard Surpreenda program, that offers exclusive deals and purchase protection, in addition to the possibility of making withdrawals and making purchases anywhere in Brazil and the world. All these card benefits will have no annual fee or monthly charges and will be available to all Asaas customers
This practical and secure solution integrates our services and replaces products monopolized by traditional banks. With the Asaas Mastercard, we are not only making the daily lives of entrepreneurs easier, but also facing one of the biggest challenges of Brazilian entrepreneurship: cash flow, explain Piero Contezini, president and co-founder of Asaas. "Until the first half of 2025", we plan to expand this offer and bring more innovations to our portfolio.”
Fabiana Fernandes, Vice President of Digital Partnerships at Mastercard, highlighted that the collaboration between Asaas and Mastercard aims to support Brazilian entrepreneurs. "Our mission is to connect and drive an inclusive digital economy". To manage a business, regardless of its size, it is necessary to have secure tools. In addition to the benefits of a Mastercard card, the cardholders will also benefit from Mastercard Surpreenda Empresas, affirms Fabiana. This program offers amenities that help entrepreneurs optimize their operations, redeeming discounts and benefits with points accumulated on business cards.”
Those interested in the new Asaas Mastercard can secure early access by signing up for the waiting list. Developed in partnership with Pismo and Valid, the card will initially be offered to Asaas customers and to those who register through the link https://materiais.asaas.com/cartao-asaas-mastercard.
New features
Besides the card, Asaas announced the integration with Nexinvoice, acquired by the fintech in the first half of this year. Focused on small and medium enterprises (SMEs), this new front of Nexinvoice automates the receipt of invoices and the payment of bills.
Already in testing phase, this new product will allow customers to manage water bills, energy and telecommunications more efficiently, reducing manual labor. The invoices will be sent automatically for payment to the Asaas account, with alerts about unpaid invoices, settled and paid
Another renowned editionThis year's edition of Asaas Connect, what has been happening since last year, featured more than 40 prominent speakers, including journalist Mari Palma, the geophysicist and YouTuber Sérgio Sacani, businesswoman Rachel Maia, and closed by the lawyer and journalist Gabriela Prioli. With three stages dedicated to lectures, success cases and interactive debates, the event provided a conducive environment for networking among CEOs, CFOs, CTOs and entrepreneurs
