The Archivei, platform that manages tax documents for over 140 thousand companies in Brazil, announced today a significant transformation. In partnership with the agency FutureBrand, the company underwent a rebranding and is now called Qive. This change is not just a name update, but a strategic repositioning that reflects the expansion of its scope of action, including now innovative financial services
The new identity of Qive marks the company's entry into the provision of accounts payable solutions, using tax documents as a basis to develop new financial services in the B2B market. "Simplifying is an important value for us and corresponds to our purpose of making tax management", that is complex for most people, in something simple, immediate and intuitive, stated Gabriela Garcia, Head of Marketing at Qive
Garcia highlighted that Qive offers a unique value delivery in the market, capturing all the tax documents of companies to organize financial processes without any compliance gaps. This differential positions Qive as a comprehensive financial management platform
The rebranding was developed by the agency FutureBrand and included a complete transformation of the company's visual elements. With such a descriptive name and a common visual identity in the category, the main challenge was to express that the company is more than just note management, and it is a financial management platform, explained Lucas Machado, partner and director of FutureBrand São Paulo. The new name, Qive, and the visual identity was designed to expand the brand's potential, with a vibrant color palette that includes orange and black, replacing the old blue
The central symbol of the brand is now the letter Q, representing quality and innovation, and the new sans-serif typography was chosen to convey modernity and dynamism. "We do not live the pause nor the obstacle". Idle paper, email saved, lost note: everything in Qive finds a flow, added Garcia
To strengthen market repositioning, Qive will invest for three months in humorous campaigns, with the participation of influencers, on channels like YouTube, LinkedIn, Meta, social media and OOH media. The main objective is to reach new audiences in the financial sector, from analysts to managers, and business owners of all sizes
