The Amstel, renowned beer brand, is significantly expanding its presence in Brazilian e-commerce through a strategic partnership with two giants in the sector: iFood and GPA. This movement aims to strengthen the brand's distribution and provide a more convenient shopping experience for consumers
The collaboration between Amstel, iFood and GPA promise to revolutionize the way Brazilians buy beer online. From now on, consumers will be able to purchase Amstel products directly through the iFood app, with the convenience of fast delivery. Furthermore, the partnership with GPA, one of the largest retail groups in the country, will ensure that Amstel products are available on various e-commerce platforms operated by the group, like Pão de Açúcar and Extra
The growth of e-commerce in Brazil has been exponential in recent years, driven by the pandemic and the change in consumption habits. The Amstel, attentive to this trend, decided to invest heavily in the digital channel to reach an even larger audience. "We are excited to offer our customers more options and convenience when buying their favorite beers", said the marketing director of Amstel, John Silva
The partnership with iFood is one of the pillars of this strategy. The app, what is a leader in the food delivery market, now it will also be an important platform for the sale of alcoholic beverages. With the integration, users will be able to find and purchase Amstel products with just a few clicks, taking advantage of the speed and efficiency of iFood deliveries. "Our mission is to make our users' lives easier", and this partnership with Amstel is an important step in that direction, declared the operations director of iFood, Maria Fernandes
The partnership with GPA will allow Amstel to take advantage of the group's vast distribution network, ensuring that your products are always available to consumers, both in physical stores and online. We are happy to strengthen our beverage offering with the inclusion of Amstel, a brand that has increasingly won the taste of Brazilians, commented the CEO of GPA, Roberto Lopes
Industry specialists believe that this initiative can significantly boost Amstel's sales in Brazil. Integration with large-scale platforms, how iFood and GPA, places the brand in a privileged position to compete in the premium beer market. Furthermore, the convenience provided by e-commerce can attract new consumers who seek practicality and speed in shopping
Promising Future
With this movement, Amstel demonstrates that it is aligned with consumption trends and prepared to meet the demands of an increasingly digital market. The expectation is that the brand will continue to expand its online presence, exploring new partnerships and technological innovations to remain competitive and relevant in the Brazilian landscape
The partnership between Amstel, iFood and GPA is a clear example of how collaboration between companies can result in significant benefits for consumers, offering more options and convenience when shopping. З цією стратегією, Amstel is ready to conquer an even bigger space in the hearts of Brazilians
With information from Market&Consumption
