In order to reinforce the brand's commitment to creativity and the cultural identity of the country, Adobe Brazil, in partnership with Sioux, launches today, 20th of March, the web series "Arte que Ginga". The production dives into the universe of Brazilian artists from various fields – photography, audiovisual, design, illustration and music production – to understand as culture, technology and originality intertwine in their creative processes.
The unreleased web series was conceived by Adobe and developed by Siouxspecialized marketing agency, technology and design. With each episode, a new artist will share their journey, your influences and the paths you take to transform ideas into authentic works. The exhibition will always be on Adobe Brazil's YouTube channel
"The project blends everything we carry in the essence of Adobe and what we prioritize to strengthen locally: art", connection, diversity, technology and Brazilian identity. The web series, without a doubt, it will be another successful project of our channel, celebrates Vitor Gomes, Senior Product Marketing Manager at Adobe
With audiovisual production by Areia Filmes, the web series features testimonials from renowned artists such as Nave Beatz (music producer and Latin Grammy winner), Mayara Ferrão (visual artist who incorporates Afro-Brazilian narratives and artificial intelligence in art), Maíra Erlich (documentary photographer, National Geographic Explorer, Nay Jinknss (photographer and LGBTQIAP+ activist, winner of the PIPA and FLIP Awards, Aline Bispo (multi-artist and illustrator of "Torto Arado") and Fernando Nogari (director of films and music videos for major pop artists, internationally awarded
The web series reinforces Adobe's commitment to culturalization in Brazil, highlights local references and showcases the richness of national culture and creativity. By giving visibility to artists who translate Brazilian identity in their works, the initiative seeks to not only inspire new generations, but also to consolidate Adobe as an ally in valuing and strengthening artistic expression in the country, connecting technology and culture in an authentic way
"Art That Swings" inspires professionals and demonstrates how technology and culture can complement each other in contemporary art in the creative market. The web series aligns storytelling, visual narrative, creative direction, content strategy and narrative approach, ensuring that each episode provides an authentic and inspiring experience for the audience. Furthermore, the project highlights Sioux's role as an innovative consulting agency capable of creating visual narratives and content strategies that enhance the impact of Brazilian creativity.
Philippe Capouillez, CEO of Sioux, highlightsOur commitment since 2020 is to the culturalization of the Adobe brand in Brazil. This process goes through the site, applications and, obviously, the communication too. Meanwhile, in the last two years this story has gained a new chapter when we started bringing creators to be part of this moment of the brand in our country. There is no one who can speak better about Brazilian art than those who create it. Adobe is part of this structure and also has the mission to exalt this very relevant moment of Brazilian art.”
For Vivian Kuppermann, Marketing Manager of the multinational, the project brings the brand even closer to the creative communities of Brazil. In 2025, we aim to strengthen and enhance local creativity. Debut this movement with a project of the level of the Art that Ginga, that gives voice to artists of different profiles and places in the country, leaves us extremely happy and excited for what is to come!”, account
Aline Bispo, multidisciplinary artist and illustrator of "Torto Arado", premieres the web series with the episode "The power of Brazilian illustration". To check, accessAdobe UKno YouTube.
