Koin's interactive action launches app and Pix Parcelado at Shopping Light

On 28th and 29th June, Koin, a fintech specialising in digital payment solutions and fraud prevention, held an activation called "Ring the Bell" at the Shopping Light in São Paulo's city centre. Employing a lighthearted and interactive approach, the event invited the public to download the app, scan a QR code, and ring a bell to enter a draw for 1,800 surprise gifts. Besides the experience, participants could practically explore the Koin app and its Pix Parcelado functionality. 

The initiative is part of the fintech's strategy to strengthen its physical presence and connect with consumers, reinforcing its commitment to accessible, secure, and everyday-aligned payment solutions.