Have you ever stopped to think about how social media can influence companies' marketing strategies? In Brazil, where these platforms dominate the attention of internet users, this is put even more into question. According todataofSemrush, digital marketing platform specialized in online visibility, the 10 most visited sites by Brazilians in June, 4 are social networks. In second place, is YouTube, with 3.24 billion monthly visits, in fifth, Instagram (576M), in sixth, WhatsApp (560M) and, in eighth, Facebook (428M). It is important to note that these numbers refer only to visits to the websites and do not include access via apps
According toErich Casagrande, Marketing Leader of the company in Brazil, this involvement on social media is changing, inclusive, the SEO strategythe companies. The acronym, what does Search Engine Optimization or Optimization for Search Engines mean, it is basically the set of techniques aimed at optimizing a website so that it appears in the top results of search platforms, like Google or Bing. "Previously, SEO was seen as if it could run on its own, focused basically on keywords. Now, with this new scenario, a greater connection with the brand and its content is needed, aligning the concepts on all pages where the company is present, so that there is harmony between the traffic generation plans and the marketing ones, explain
Content sharing on Instagram, TikTok, Youtube, X (Twitter) or Facebook is a key element in the website optimization strategy. This is because these platforms act as a springboard for building a brand's image, since companies and websites with higher authority achieve better results both in terms of user perception and search engines. "This fame is built in different ways", whether through quality backlinks from other pages, as well as the brand's strength for the social media audience, that is very engaged. Furthermore, when the content is shared by influencers, there is a greater chance of being seen by more people, increasing the company's relevance, Casagrande account.
Traffic from social media has also shown an increasing impact on search rankings. Although social traffic is not a direct ranking factor, he can increase engagement on the site, reduce the bounce rate and increase the time spent. These user signals are interpreted by search algorithms as indicators of quality and relevance,"observes Casagrande". TikTok and Instagram, for example, with its short and viral content format, have the power to direct a large volume of traffic quickly. Popular videos can generate a wave of visits, increasing visibility and, potentially, the ranking in search results
Ultimately, an integrated social media and SEO strategy is essential for digital success. "When creating content that is shareable and engaging", companies can increase their brand presence and relevance in the market.”, concluded Casagrande
