With the celebration of Consumer Day on September 15, it is noticeable to understand that consumer behavior has changed significantly in recent years, driven by technological evolution and the digitalization of retail. In the current scenario, where consumers are more informed and demanding, the expectation for fast shopping experiences, secure and personalized has never been so high. This new consumer profile values companies that not only understand their needs, but also manage to anticipate them
In this context, the retail sector in Latin America has undergone a profound revolution87% of organizations are already using or are in the process of adopting IT monitoring platforms. This transition reflects the growing need for operational efficiency and technological innovation, as consumer expectations rise. With 80% of Brazilian companies integrating real-time monitoring systems, retail is at the forefront of this transformation
One of the pillars when adoptingsolutions that optimize operations and ensure a competitive advantageit is the use of a performance monitoring platform that has transformed the consumer experience and enabled proactive system maintenance, minimizing failures and optimizing payment transactions.
Digital transformation in retail and its impact on the consumer
Smart retail goes beyond just digitizing operations. It is about integrating technologies that provide real-time insights, improving decision-making and customer experience. For retail companies, the challenge is to ensure that your systems and services operate with maximum efficiency and reliability to impact the customer as little as possible at the time of purchase. In the competitive landscape of smart retail, the ability to monitor and optimize IT infrastructure is a crucial differentiator
According to the research released by IDC Brazil – International Data Corporation, currently, 87% of organizations in Latin America use or plan to use IT monitoring platforms. On average, 43,2% of these organizations have more than five years of experience using these platforms, while only 13,6% have a limited experience. Furthermore, 62,1% of organizations in the region (80% in Brazil) integrate one or more IT monitoring systems into their technological processes. When analyzing by sector, 70% of telecommunications companies use exclusively one platform, while the retail sector shows greater diversity, with 25% using three or more solutions
Real-time monitoring is essential for smart retail, allowing to identify and resolve issues before they affect the customer experience. For example, to not detect payment failures that take a few extra seconds to load, opens a 'door' for customers to seek out their competitor who is monitoring the business and looking to resolve situations before they affect the end customer, emphasizes Luciano Alves, CEO LatAm of Zabbix
Intelligent Monitoring: The competitive edge in Consumer Month
In the context of smart monitoring, a specific area of expertise in retail has played a key role in welcoming and attracting new customers, positively impacting both online and physical stores. this happens through a monitoring operation that works 24 hours a day, 7 days a week.
"Monitoring allows companies to enter layers never before explored by technical areas". We have clients where layered monitoring has been created, being them Infrastructure, Application and Business. Through specific collections, it is possible to translate the data into something understandable to all types of audiences, being technical, commercial or corporate.”, complete Luciano
With detailed information such as response time, number of transactions per minute, revenue generated by system and average ticket, companies can not only delight customers, but also demonstrate how Open Source technology can evolve businesses beyond the basics, revealing the true value of monitoring in the digital age
To access the complete research, access the linkhttps://lp.zabbix.com/white-paper
