You have a business and use WhatsApp? Perfect. Now think that using this resource strategically can significantly boost your business
According to data from Indigitall, Spanish omnichannel platform that recently arrived in Brazil, companies increased their sales by 40% by using WhatsApp for direct conversations, highlighting the effectiveness of the quick response to customer needs
For Victor Okuma, country manager of Indigitall in the country, more than just a simple messaging app, WhatsApp has evolved into an essential strategic channel, allowing businesses of all sizes to connect quickly with their customers, creating personalized experiences and expanding conversion opportunities
"Nowadays", WhatsApp is a powerful tool that transforms the way companies communicate with their customers and has an open and conversion rate that is significantly higher than conventional channels, says Victor
The specialist, that serves companies like McDonald's, Inter Bank and Claro, share some valuable strategies to enhance the use of WhatsApp in businesses. Check
1 – Create Virtual Catalogs
To further enhance the conversion, WhatsApp allows you to create digital catalogs, with photos, links and buttons. Therefore, abuse of this tool. In an experience with a client, Indigitall reported an impressive 81% increase in the click-through rate (CTR). "Sending messages with links directly to the e-commerce facilitates conversion and makes the purchasing process more efficient", explain Victor
2 – Implement real-time alerts
Furthermore, WhatsApp has the option to keep customers informed through real-time alerts. Victor reports that "a car rental service that implemented an alert system reduced payment delays from drivers by 34%. Now, users receive instant updates on the status of their vehicles, ensuring more effective communication.
3 – Automate to gain agility in service
The automation of customer service via WhatsApp brings more agility to the customer and autonomy in the processes, generating a significant increase in the conversion rate. This type of quick and direct service not only reduces the burden on the team but also improves the experience, allowing the customer to be served in a practical and efficient manner. Count on a good API (system that allows integrating WhatsApp with a chatbot, for example) with Artificial Intelligence to respond to customers can ensure personalized service.
4 – Abuse of retargeting for abandoned carts
WhatsApp also stands out as a retargeting tool, re-engaging customers who left items in the shopping cart on an ecommerce site for example. Through tools available on the market, it is possible to send automated messages encouraging consumers to complete a purchase they started on the company's website, for example. "A retailer that developed this strategy saw a 25% increase in sales", highlights the specialist from Indigitall
5 – Integrate channels for a complete experience
Integrate WhatsApp with other channels, like push notifications, email or SMS, it can be a good strategy to create a continuous and cohesive journey for the customer. This approach creates a more orchestrated flow, that contributes to increasing conversion and strengthening the relationship with the customer. If the customer started the purchase via Instagram, for example, upon receiving a message via WhatsApp, this can be mentioned, bringing a message to the customer that the company is with him, following your interests. This brings a sense of closeness and fosters loyalty, everything in a synchronized way.”
This is possible through systems like Indigitall's, of Customer Journey, that integrates with any CRM (system that stores the data of the interactions the customer has with the company) and creates personalized outreach campaigns
"Today, we are one of the few tools on the market that offers an automated journey and a complete communication flow (both for entry channels, how many output channels, everything within a single platform and everything based on artificial intelligence. This approach not only improves the user experience, but also all the performance fees, how open rates, of click responses and conversion into sales, complete Okuma
6 – Enable purchase in just three clicks
The practicality of WhatsApp allows companies to provide a quick shopping experience, with just three clicks. This fast and convenient model generated a 36% increase in sales in an experience recorded by Indigitall, proving that the customer values the speed and personalization that WhatsApp provides
7 – Promote interactive engagement
Dynamic interactions, like raffles and quizzes, not only attract customer interest but also generate tangible results. In the e-commerce sector, a 6% increase in sales was recorded by integrating raffles into the marketing strategy, account Victor
