With this year's Father's Day coinciding with the end of the Olympics, the scene for the celebrations takes on a new dimension. Amidst this confluence of events, what are the expectations and trends for the date? The Owl, specialized in research and consumer insights, Provides data from recent research on how Brazilians are preparing for next Sunday, 11 August
Realizada entre 25 e 27 de julho, the research, who interviewed more than 1.241 Brazilians, explores the behavior landscape of the Brazilian,probabilidade de encontros familiares, disposition of consumers to spend on gifts and how the current economic situation is shaping these decisions.
A commercial or emotional date?
Para 27% da população, the occasion is purely a retail date. While only 5% of Brazilians did not celebrate Mother's Day this year, 2 in every 10 do not intend to celebrate Father's Day. However, the emotional side impacts 24% who associate the day with an "immense longing" and another 24% who take the family moment to recognize and thank the role of parents
Practicality when giving gifts
Alimentos y bebidas se consideran buenas opciones de regalo por casi dos tercios de los encuestados (72%), reflecting a trend towards more practical and utilitarian choices, que geralmente agradam a todos, that is to say, a very assertive choice
Furthermore, 67% of people prefer to give clothes as a gift, followed by footwear (39%) and perfumes (25%). When it comes to gift recipients, 48% plan to gift their parents, while 31% intend to buy something for their husbands. Only 7% will buy gifts for their children who are already parents.
Conscious consumption
Amid a challenging economic scenario, 45% of respondents state they will spend less in 2024 compared to previous years. Even so, 67% plan to spend up to R$250 to celebrate Father's Day, highlighting the importance of the date even in times of cost containment. Already 23% of people plan to spend between R$250 and R$500. Only 1 in 10 Brazilians indicated the intention to spend more than five hundred reais
Barbecue en famille
The research also reveals that for many Brazilians, Father's Day is an opportunity to strengthen family bonds. A family lunch is considered essential by 42% of respondents. The celebration with a barbecue at home, choice of 49% of respondents, increased by 10 percentage points compared to last year
This year's research reflects a more conscious consumer, and that values family connection. Even with the economy pressuring budgets, brazilians continue to find ways to celebrate and honor fathers, what is a positive indicator of family resilience and adaptability.diz Ligia Mello, CEO da Hibou
Sunday with the TV on
For the majority of people (57%) the entertainment moment, com televisão ligada e família reunida acontecerá no Dia dos Pais. Among the main highlights of the type of channel to be chosen 33% plan to leave TV on streaming,Netflix; Already 29% prefer to watch Globo's free-to-air channel.Another 25% prefer pay TV channels. Remembering that this year, Father's Day coincided with the closing of the Olympics. The sports content will be widely promoted on the date
