6 tips for entrepreneurs on what must not be missing in a professional social media profile, according to a design and content specialist

With over 183 million Brazilians connected to the internet and 144 million identities linked to social networks in the country, according to the Digital 2025 report: Brazil, de Meltwater and We Are Social, estar presente em ambientes digitais não é mais uma escolha, it is a necessity for those who undertake. 

But among likes, filters and trends, many entrepreneurs still struggle when creating a professional profile that conveys the essence of their business and engages their target audience. To help with this mission, a designer and content creator Caroline Soares, who manages various successful profiles on social media, como a Yluminarh, consultancy in human and organizational development, and has produced for brands such as Disney and Warner, lista os elementos indispensáveis para quem quer ter um perfil que realmente funcione como vitrine e canal de vendas

Being on social media doesn't mean being well positioned. Having a professional profile requires more than just good looks: strategy is essential, clarity and consistency, highlights Caroline

Check out the tips pointed out by the specialist

1. Bio estratégica y objetivaa bio é o “cartão de visitas” do perfil. It should contain what you do, for whom is it, preferably, with a call to action. Many people forget that the bio needs to be clear and inviting. She should respond quickly: who are you and how can you help?”, orient
2. Consistent visual identityaccording to Caroline, a harmonic feed aligned with the brand identity conveys professionalism and builds trust. It’s not about having a perfect feed, but about having an aesthetic that communicates who you are. Colors, fontes e estilos precisam conversar entre si e com o público que você quer atingir.”
3. Bet on content with creativity and a dash of humourto stand out on social media, it is not enough to follow a ready-made formula — It is necessary to dare and connect authentically. According to Caroline, inserting humour and creativity into content is a powerful strategy to generate identification and engagement. Quando creates something that brings a smile or makes the person think "this is so me!”, the chance of sharing and connection increases greatly, explain. This was a sure bet on Mona Ácida's profile and also on other projects that Caroline produced. Using good humour intentionally is a differentiator. Help translate serious messages in a light and accessible way, in addition to naturally reinforcing the brand positioning, complete
4. Не поствайте просто так, poste con propósitopublicar sólo por publicar no genera resultados. Entrepreneurs need to think about content that educates, engage or sell — in a balanced way. A good profile alternates between showing behind the scenes, dar consejos, present products and tell real stories, affirms
5. Highlights organized and functionalos destaques são como prateleiras de uma loja. Caroline recommends that they be organized by strategic themes, Testimonials, Services, ‘About me’ and ‘Questions’. And it is worth remembering that the highlight covers are also part of the profile design. Don't forget to apply your visual identity to every possible detail.”
6. Calls to action (CTA)finally, the specialist recalls that many profiles fail to encourage interaction. We need to tell the person what we want them to do: comment, hello, send a message… Profiles that convert have clear and well-placed CTAs.”