With the dynamism of the market, excellent customer service has ceased to be a competitive differentiator and has become an essential requirement for any successful company. This is an area directly related to the consumer's emotions, influencing from the beginning to the end of the buying journey. Logo, it is the time for the store to attract attention positively, conquer through touch and stand out against the competition with loyalty and a solid reputation
The opportunities for good service
Due to globalization, expansion of the Internet and all market movement, it is difficult for a product to impact the user purely by demand, benefits or deliveries. "In this aspect, I like to remember the famous phrase: 'nothing is created", everything is copied and today, this action is facilitated by the excess of informationonline, making it difficult for a brand to guarantee a completely unique and unmissable service, comment Tiago Sanches, cabeçaof sales of Total IP
In view of this scenario, where the odd qualities gradually become smaller, the way an interested party is welcomed emerges as the great differentiating factor. The logic is simple: happy buyers are more likely to return, indicate and recommend to potential new clients. Still, this is the result of a whole process with several stages, where the support received is evident in all, point out the specialist.
Tips for successful customer service
With this importance in mind, Sanches lists five essential points to ensure above-average assistance
- Knowledgethe team in charge of audience relations needs to understand the functionalities, use and advantages of the product. Only then is it possible to give intelligent answers, directs, clear and specific
- Effective union with technologytoday, modernization allows brands to have the privilege of having mechanismstechto guide their actions. My advice is: make the most of this opportunity and join with companies on the same wavelength. Thus, both can help each other to achieveinsightsvaluable. Total IP is always available to assist forward-thinking locations!”, analyze the manager
- Humanizationdue to the frequency of machine use in the population's routine, there is, increasingly, a need to feel embraced by a human. For this reason, Total IP provides the possibility to speak with an attendant, even when the first contact is made by abot;
- Target group researchtools like Artificial Intelligence have become great allies when it comes to delving into a topic or individual. Logo, it is an excellent alternative for establishments to become aware of theirpersonand to achieve them insightfully
- Chatbotsamong the powerful opportunities of the technological revolution, the use of robots to support employees' activities has been an extremely discussed topic in recent years. With the pandemic, we are faced with an absurd variety of updates in society, which remained after the end of the health crisis and became part of the routine. Chatbots are, now, primordial elements for an automated and assertive environment, generating an increase in productivity, direction of more elaborate strategies and speed in feedback, clarifies
The preparation of the team to deal with innovation
Satisfied and well-trained leaders are essential to reap good external results, charmed by the performance. This is a journey shaped since the promotion ofworkshopsinterns until the structuring of the organizational culture. "That's why, Total IP not only cares about the well-being of its contractors, as well as providing partner businesses with a multi-technology team, ready to accompany each phase, from implementation to the suggestion of continuous improvements. The most important thing here is, for sure, ensure understanding and information for all those involved, finishes Sanches
