4 steps to turn your idea into a business

Transforming an idea into a business can seem complicated, but with planning and organization, it is possible to structure projects that make a difference. Junior companies have an essential role in this process, connecting academic knowledge with real market demands and supporting young entrepreneurs in their first steps

These organisations, managed by university students, they offer services such as market research, strategic planning and development of technological solutions. With more than 1.450 companies spread across Brazil, they completed 24 thousand projects in 2024, according to Brasil Júnior, confederation that coordinates the movement

Elias Gabriel, Executive President of Brasil Júnior, explica como alguém que deseja iniciar um negócio pode se inspirar no modelo das empresas juniores e seguir etapas essenciais para transformar ideias em realidade

1. Structuring the ideaEvery business begins with a clear purpose. Identify the problem you want to solve, who will benefit and how your solution can work. These responses help to guide the next steps and align expectations
2. Understanding the marketResearch the competitors and the needs of the audience you wish to serve. This analysis allows creating a competitive advantage and adjusting the model to meet the real demands of the market
3. Buscar apoyo especializadoContar com orientação faz toda a diferença no início. The junior companies, formed by university students, they offer affordable consulting services that help entrepreneurs validate their ideas. These organisations operate within universities, connecting academic learning with market challenges
4. Test and adjustBefore investing significant resources, test your idea on a smaller scale and gather feedbacks. This step allows for correcting flaws and refining the proposal, o que aumenta as hipóteses de sucesso Além de apoiar empreendedores, junior companies prepare students for the market. It is a two-way street. Entrepreneurs receive affordable and quality solutions, while students apply their knowledge in real projects, develop practical skills and become more prepared for the market.