A study by Serasa Experian, first and largest datatech in Brazil, reveals a great concern among Brazilian bettors regarding the protection of their identities on sports betting sites, as "wagers"
According to the survey, 43% of participants are very concerned (scores 9 and 10) about frauds, especially with scams involving identity theft and the leakage of financial and registration data. This justifies the cautious behavior of 85% of respondents, that claim to always or frequently opt for platforms they consider safe
The research, conducted with more than 2 thousand participants, also showed that 13% of gamblers claim to have been scammed on the platforms, and this number jumps to 31% among those who bet daily. Among those who have been victims, 65% had associated financial losses – most of them (81%) lost up to R$ 1.000. When asked about the most common types of scams, the most cited were: personal data leakage (28%); account takeover (21%); and the leak of financial data (20%). Although 88% of respondents stated that they have never been victims of scams, 39%they say they know someone who was. Check the graph below for more details about the types of scams
"Brazil is one of the countries that bets the most in the world and one of the markets most susceptible to the actions of fraudsters", what justifies the great concern of bettors with their security on these platforms. In this scenario, the mission of Serasa Experian to provide robust authentication and fraud prevention solutions also contributes to increasing the protection of individuals and businesses, especially in light of the new regulation of "bets", that requires this to be done in a swift and structured manner, says the Director of Authentication and Fraud Prevention at Serasa Experian, Caio Rocha
In the opinion of the bettor, technology is key to identity protection
For 95% of bettors, the use of identity validation technologies is essential to protect users. Facial biometrics has already been used by 68% of participants, 80% consider it important for betting sites to adopt this technology to increase security. The verification of documents is also seen as an effective measure, with 77% of respondents highlighting its relevance for protection against scams
Despite these security initiatives, there is an expectation from users that platforms will adopt more robust measures. Almost half of the sample (49%) still does not fully trust that betting houses implement fraud prevention measures, highlighting the need for technological investment and awareness on the subject in the sector. See in the graph below more data about user perception
The complete study with all the data on the gambler's view regarding thesecurity of the operations of the "betscan be accessed for free on the Serasa Experian website
To support the efforts of the Brazilian government that, since December of last year, take measures to regulate the operation of "bets" in the country, Serasa Experian – that supports any and all initiatives aimed at increasing security and integrity in transactions between businesses and consumers – acts in this context as a strategic provider of anti-fraud technologies. The goal is to assist these companies in adapting to the new regulations while contributing to the safety of bettors
Methodology
The quantitative research "Sports Betting", conducted by Serasa Experian was carried out with 2.008 interviewees, given that everyone placed sports bets on websites or apps in the last 12 months. With a margin of error of 2,2% and 95% confidence interval, the survey was conducted via online panel between August 9 and 22, 2024. The sample was balanced between female and male genders, aged 18 to 27 years (15%), 28 to 43 years (49%), 44 to 59 years (29%) and 60+ (7%).
