Entrepreneurs have already understood that they need to establish a presence on social media and other platforms to connect with their audience and increase sales, and an excellent way to do this is through TikTok. To get an idea of the power of the platform, a consumption trends report for 2025 from Coefficient Capital and journalist Dan Frommer, the newsletter The New Consumer, pointed out that TikTok Shopsurpassedretail giants, like Shein and Sephora, in consumer preferences in the US
This year, TikTok tripled the performance achieved on Black Friday 2023. According to the study, the platform has already attracted more than 500 thousand sellers in the US and reached US$100 million in sales on the day that is considered the busiest of the year.
There are several companies, of different sizes, that consolidated and multiplied their revenue thanks to TikTok. Everything with strategies much simpler than it may seem, highlights Ana Clara Magalhães, senior manager of Ecommerce acquisition at Prática, the largest e-commerce school in the world.
She explains that people are used to the idea of starting a business and only then joining social media to attract customers. However, the reach power of TikTok makes it possible to already consolidate an audience and generate desire for your product even before the store opens, and with low investment
"It is possible to bet on showing the process of creating the store", the backstage of the business and the products you are going to sell, so that it can already connect with the community even before the launch. And, although it is not mandatory, you can still enhance this using TikTok Ads, while creating a warm base for your performance strategy, affirms Magalhães
Next, she gives other tips to start using the tool for the benefit of your business. Check
1. Discover the platform
Each media platform has a different operating profile, and TikTok is quite unique in its potential for reach, because it values the story being told and not necessarily the author and their number of followers. With astorytellingwell directed, it is possible to win consumers and advocates for your brand organically. This happens because content delivery is different from other social networks, that depend more on their connections
2. Find your community
TikTok was designed to understand signals of interest and distribute content to groups of people who share those preferences. Over there, these groups are known as "communities", like that of booktok, for example. They do not always have a specific name, but all have behaviors and content models that are more consumed among people interested in that topic. Therefore, understanding your community will be essential to boost your sales on the platform
To understand how your niche behaves within the platform, search for content and communities using the keywords that are most relevant to your business. This strategy will help you understand what your potential customers and brand advocates are consuming, engaging and talking about the universe in which your brand is inserted
3. Create native content
One of the biggest mistakes brands can make is simply reusing content from other platforms, without considering the particularities of TikTok. To create effective content on TikTok, it is essential to understand the platform's culture, that values authenticity and spontaneity. Forget the super produced videos and bet on the simple and genuine – behind-the-scenes videos, that narrate the day-to-day of your business, can be very well received, for example.Furthermore, focus on speaking the community's language, capture attention quickly and be engaging from start to finish.
4. Bet on influencer marketing
It is not mandatory, but working in partnership with content creators in your niche and complementary niches is a strategy that yields results. They act as spokespersons for your brand, expanding your reach, showing your product and generating the desire to buy among your own followers. And this does not mean just betting on big personalities; you can form partnerships with smaller creators, but that are relevant within your niche, how the UTAN store and Belas Garden do.
