World Book Day is celebrated on April 23rd. The date was declared in 1995 by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to honour authors and works worldwide, and to encourage access to reading. On this day, great literary figures are revered, acknowledging the power of books to forge connections between past, present, and future, creating bridges between generations and cultures.
To mark the occasion, founders, CEOs, and C-suite executives from companies like Bemobi, Cenp, KaBuM!, Omie, OmniChat, Revo, Simpress, SIS Innov & Tech, Sólides, and Superlógica share their current reading recommendations, or those books that have most impacted their careers. These works have shaped their personal and professional journeys, contributing to insights, learnings, and even influencing decision-making.
The recommendations range from classics and bestsellers, highlights from our country and internationally, to new releases on shelves or virtual bookshelves. This selection is a good choice for those looking to start new reading adventures and build a high-quality collection. See the list below:
Book tip: Good to Great, by Jim Collins
The book 'Companies Built to Win' offers inspiring examples of how to build and maintain a successful organization. It also shares powerful lessons on leadership and building strong teams, which directly reflect on the development of professionals and the company. It demonstrates that success comes from humble, yet determined, leaders, and the concept of 'the right person in the right place' reinforces the importance of aligning individual purpose with company goals, something crucial for everyone to thrive. For me, it's a reminder that brilliant careers are built where there's culture, vision, and, above all, people committed to evolving together.
Fabiano Ferreira, Director of Logistics and Transport at KaBuM!
Dica de livro: “Foco Roubado: Os ladrões de atenção da vida moderna”, de Johann Hari
The book details the author's sabbatical experience with a non-digital routine, addressing the behavioural issues of the modern world in the face of excessive technology use. Hari explores the numbing impact of this excess on the human being and its consequences, such as sleep disturbances and increased anxiety, correlating the material with scientific research. All this in an accessible and engaging style.
Fabio Gabaldo, Business Director of KaBuM!
Book Tip: "Outlive: The Art and Science of Living Longer and Better" by Peter Attie and Bill Gifford
I highly recommend this book to anyone working in high-pressure environments. It offers a very broad and holistic view of our most precious asset, which is health. It discusses five crucial pillars of health: physical exercise, sleep quality, nutrition, supplementation, and emotional well-being. In today's world, with the overload of information and pressure in the corporate environment, taking care of yourself and prioritizing your well-being are the first steps not only towards personal success, but also towards the success of your team and your company.
Georgia Rivellino, Head of Marketing, Products, and Solutions at Simpress
Book recommendation: "Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead" by Brené Brown
"The Courage to Be Imperfect" was a pivotal moment in my career. I had always viewed vulnerability as something negative, particularly as a woman, associating it with fragility or a lack of control. Brené Brown, however, demonstrates the opposite: that vulnerability is a crucial strength for personal growth and building genuine relationships. The book explores how accepting our flaws and limitations frees us from shame, allowing us to live a more authentic life.
Mauricio Trezub, CEO of OmniChat
Book tip: "Playing to Win: How Strategy Really Works", by A.G. Lafley and Roger L. Martin
"Winning Plays" offers a clear and straightforward approach to creating effective strategies. The authors translate complex concepts into practical terms, presenting a structured process for strategic decision-making. I appreciate how the Procter & Gamble examples demonstrate how these strategies can be successfully implemented, regardless of business size or sector.
Book Tip: "7 Powers: the foundations of Business Strategy", by Hamilton Helmer
"7 Powers" presents seven sources of strategic power that can guarantee lasting competitive advantage. The book offers a fresh perspective on how to build robust strategies, moving beyond traditional approaches. The clarity of the concepts and emphasis on creating sustainable competitive advantage are crucial for entrepreneurs seeking long-term success.
Ale Garcia, co-founder and co-CEO of Sólides
Book Tip: "Outsiders: Eight Unconventional CEOs and Their Radically Rational Plans for Success" by William N. Thorndike
The book debunks the myth of the charismatic CEO and demonstrates, using data and real-life stories, how some of the most successful leaders in US business history built extraordinary value not with inspiring speeches, but with disciplined financial decisions, independent thinking, and a focus on rationally allocating capital. The work unveils a model of discreet, efficient, and deeply strategic leadership, showing an alternative path to traditional management. Combining this strategy with considerable energy, allied with a transformative and inspiring objective, is hyper-powerful.
Pedro Ripper, co-founder and CEO of Bemobi
Book recommendation: "The End of the World Is Just the Beginning" by Peter Zeihan
The book's exploration of the end of globalization has become even more pertinent with the recent initiation of the global tariff war. It prompts reflection on how to revise business strategies and understand local dynamics in the face of these uncertainties.
Book tip: "The Next Wave: Artificial Intelligence, Power, and the Greatest Dilemma of the 21st Century," by Mustafa Suleyman and Michael Bhasin
The book explores how Artificial Intelligence is transforming our lives and businesses, providing valuable insights to anticipate trends in a rapidly changing environment and reinforcing the importance of continuous learning and adaptation.
Rodrigo Otavio Nascimento, CFO of Revo
Book Recommendation: "The Wealth of Nations" by Adam Smith
A timeless classic. Adam Smith reminds me that, behind the numbers and models, there is human nature and the pursuit of collective prosperity. I constantly return to him to understand how incentives shape markets – and how this continues to resonate in business decisions today.
Book tip:"Capitalism in the Age of Surveillance"By Shoshana Zuboff
A book that redefines how we perceive value in the 21st century. Zuboff demonstrates how data has become a central asset in business decisions and the digital economic model. For C-suite executives, it's a thought-provoking and essential read for understanding the new engines of growth, the dynamics of technological power, and the role of leadership in this constantly evolving landscape.
Talita Zampieri – CMO of Superlógica Group
Book tip: "Ensemble – from Solo to Symphony" – by various authors
The project, coordinated by the movement 'One Rises and Pulls Another Up', presents inspiring stories from 139 women. These stories offer real accounts of overcoming adversity, leadership, and resilience, transcending borders and generations, and I had the pleasure of contributing to. Beyond real accounts of women transforming the world in various fields, in my chapter I encourage planting seeds of self-love and wisdom in the soil of time, with the courage to truly know yourself.
Book recommendation: "Lean In" by Sheryl Sandberg
This book is direct, inspiring, and filled with real-life experiences. Sheryl Sandberg, former COO of Facebook/Meta, shares personal stories with data and research on women's place in the workplace, focusing on how women can achieve and exercise leadership without compromising who they are. A piece of advice I'll carry with me is "sit at the table," which showed me how important it is for a woman to take the lead, position herself, raise her hand, and propose ideas and solutions wherever she is.
Book recommendation: Oswald de Andrade, Wild Man, by Lira Neto
Beautifully written, it retrieves the history of São Paulo, the culture of our city, the Semana de Arte Moderna of 22, the Antropofagist Movement, its passion for Tarsila do Amaral, its plays, books and controversies, showing how the elite behaved and influenced behaviour, the arts, dance, theatre, the press and politics.
Thiago Cappi, CEO of SIS Innov & Tech
Book tip: "Measure What Matters" by John Doerr
This book is an excellent introduction to OKRs (Objectives and Key Results), and it demonstrates how companies like Google and Intel have successfully applied this methodology. The book's key strength is its practicality: it offers clear, real-world examples that help you understand how to align teams and generate focus. This is the ideal read for anyone seeking strategic clarity, measurable goals, and a culture of accountability for their company.
Book tip: "No Rules Rules", by Reed Hastings & Erin Meyer
This book is a fascinating study of Netflix culture, based on freedom with extreme responsibility. The collaboration between Reed Hastings (Netflix CEO) and Erin Meyer (organizational culture expert) brings a unique blend of practice and theory. The book shines when it shows the "cultural clashes" and how Netflix adapts (or imposes) its culture in different countries. Ideal for leaders who want to challenge traditional structures and build bold cultures.
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