Bistek Supermercados, one of the main retail chains in southern Brazil, announced the launch of its new e-commerce platform, with an investment of R$ 500 thousand. The new site, which went live at the end of May, already shows significant results, with a 17% increase both in the average ticket value and in the number of purchases.
An important milestone was reached on June 3, when the platform recorded the highest volume of completed sales in a single day, representing a growth of 56% compared to the previous best performance of the platform. Additionally, there was an increase of approximately 20% in the number of items per order.
The new platform, developed in partnership with VTEX, specialized in digital commerce solutions, brings a series of innovations focused on improving the user experience. Among the main innovations is the Smart Checkout, which allows customers to complete their purchases without the need for login or extensive registration steps.
Another highlighted feature is the creation of customized lists according to the occasion of consumption. Customers can now start their shopping by replicating previous orders or reviewing and modifying specific items from past purchases, making the process more efficient and convenient.
Wagner Ghislandi, marketing director of the network, emphasizes the importance of these improvements: “It is essential to understand that food retail e-commerce has its own characteristics, very different from other segments. Our customers deal with a large number of items per purchase, each representing an individual decision. Therefore, our priority is to simplify and enhance the customer experience at every step.”
The investment of Bistek Supermarkets in its digital platform reflects the growing trend of digitalization in the retail sector, especially in the food segment. With these improvements, the company aims not only to increase its online sales but also to strengthen its relationship with customers by offering a more personalized and efficient shopping experience. The positive response from consumers, evidenced by the initial numbers, suggests that Bistek is on the right track to establish itself as an important player in supermarket e-commerce, a sector that is increasingly gaining relevance in the Brazilian retail landscape.
