Mercado Livre set a new historical record on 11.11, which consolidated as the biggest sales day in the company's history. Sales surpassed the performance of Black Friday 2024 Friday on the platform, reflecting the accelerated pace of consumer digitalization and the strength of Mercado Livre's ecosystem in the country.
The volume of accesses to the marketplace increased by 56% compared to the same day last year, driven by the consolidation of double dates in Brazil's retail calendar. The categories that grew the most on that date were Fashion & Beauty, Technology and Home & Decoration. And among the most searched items by Brazilians yesterday are: Christmas tree, air fryer, sneakers, cell phone and video game.
Другий Cesar Hiraoka, senior Marketing director of Mercado Livre, the result is an indication of the potential of digital retail this year-end: “11.11 reinforces the engagement and trust of Brazilians in our platform. We broke the historical sales record in a single day, and this shows us that consumers are increasingly attentive to the opportunities and advantages that Mercado Livre offers.”.
Despite the new milestone, the executive emphasizes that Black Friday remains the main date on the company's promotional calendar and is expected to have unprecedented results in 2025.“We are investing R$100 million in coupons this Black Friday, a growth of 150% compared to last year. In addition, we will offer 24x interest-free with Mercado Pago card and free shipping starting at R$19. It will be a historic Black Friday, with even more discounts, convenience, and fast delivery throughout the country.”.
The performance of 11.11 also reflects consumer behavior identified in the “Consumption Panorama” survey, which had over 42,000 respondents and was conducted by Mercado Livre and Mercado Pago. According to the study, 81% of Brazilians plan their purchases in advance, and 76% consider the use of coupons a decisive factor at the time of purchase – data that reinforces the role of offers and convenience in the consumption experience during the promotional season.
