During the panel “Reshaping Brazil’s Crypto Capital Markets, held at Web Summit Rio 2025, representatives of companies in the sector discussed the strategic directions of crypto platforms. According to the participants, the sector is at a crossroads between advancing integration with the traditional financial system (TradFi) or accelerating the adoption of decentralised solutions, como as propostas pelo DeFi. The conversation was moderated by Christian Bohn, Circle executive, and gathered heavyweight names like Ibiaçu Caetano, CFO of Bitybank, e Juliana Felippe, CRO of Transfero Group and Adriano Ferreira, head of MB Labs digital assets
Segundo Ibiaçu Caetano, the current moment demands more than technological innovation. For him, as exchanges enfrentam uma decisão estratégica central para o seu posicionamento a longo prazo. As bolsas enfrentam hoje o desafio estratégico de entender se irão orientar seus negócios para um modelo mais TradFi, bringing products closer to the traditional financial market, or will they move forward with more decentralised product models, affirms. The choice, according to him, must consider the user experience as a priority
Caetano also explains how Bitybank has been structured to offer integrated solutions to the public. We have partners today who handle the entire logistics process for sending funds abroad via stablecoins. This happens in seconds, without bureaucracy and with traceability, said. He added that the company connects liquidity between exchanges, which results in more competitive prices. We connect liquidity between exchanges, por isso conseguimos oferecer os melhores preços para os investimentos em cripto.”
According to Juliana Felippe, the adoption of stablecoins has been one of the main gateways to everyday use of cryptocurrencies. The linking of these assets to traditional fiat currencies facilitates public understanding and makes the use of these instruments in retail simpler. The instant nature of stablecoins, за нею, represents an advantage over traditional money, often limited in digital transactions
The executive still cites as an example the real use of stablecoins in retail networks, como o Supermercado Zona Sul, in Rio de Janeiro. In her view, familiarity with this type of solution tends to grow as more companies adopt crypto payments. Felippe believes that the consumer is already receptive to new forms of payment, поки що є безпечними, easy to use and offer clear advantages in daily financial life
The panelists pointed out that crypto platforms are ceasing to be just trading tools to establish themselves as complete financial hubs. In this new model, products like exchange, payments, custody and investments begin to operate in an integrated manner. Interoperability between services allows the user to transition more smoothly and autonomously, without relying on multiple institutions or fragmented interfaces
The next step is, according to the experts, in removing the technical barriers that still deter the general public. More intuitive and accessible interfaces are seen as a priority to expand the sector's reach. The key is that the user does not need to understand blockchain or technical concepts to benefit from crypto solutions. The usability, therefore, becomes a key point in the popularization of these technologies
In the assessment of Ibiaçu Caetano, The future of the sector will be defined by those who can translate complexity into simplicity. The logic now is to structure the sector as a complete financial system, decentralised and interoperable. An environment that offers control, transparency and speed without requiring the user to have technical knowledge, concluded. For him, large-scale adoption in Brazil depends on trust, efficiency and total focus on the experience
