Promotions are great sales attractions at any time of the year. If they are planned, built in a strategic and segmented way, they significantly increase the revenue of companies, especially on potential seasonal dates for retail. Second result of the researchMarketing Overview, 72% of the closing and commercial service done by companies takes place on WhatsApp. The survey shows, still, that post-sales accounts for 55% of interactions in the app. The segment that uses the platform the most is theretail (74%), accompanied byreal estate market (70%), health and aesthetics(67%) andтехнологія (40%).
Therefore, Rafael Jakubowski, CEO of Sanders Digital and master's in commercial management from Business School São Paulo, WhatsApp sales specialist, highlights the importance of professionalizing the use of the application, train the customer service teams and strengthen the communication processes so that they are differentiated and efficient. According to him, WhatsApp is one of the most powerful relationship and sales conversion tools, if used with strategy and segmentation by companies, highlights the executive, which is also CMO as a Service in large Brazilian companies
The executive will also address how to accelerate sales through WhatsApp during theConnex 2024, largest marketing event in Southern Santa Catarina, that is in its third edition and will take place on August 3 at the Criciúma Events Center
Jakubowskihighlights another research finding that indicates the messaging app as essential in sales conversion: 65% of people prefer to receive promotions and interact with companies through WhatsApp, instead of email, SMS or call. These data are from a survey conducted by Buen Fin 2023 from Meta, that show, still, 75% of consumers are interested in communicating with brands in a similar way to how they talk to friends and family, that is to say, through the messaging app
In light of this scenario, Jakubowskilist three foolproof tips for companies to start applying, aiming to accelerate short-term sales. They are:
- Product segmentation for your target audienceit's no use sending that same offer image to all customers on WhatsApp! Divide the clients into groups, for example: who likes clothes in the color green, those who bought shorts, and so on. With that, it is possible to offer a product that better fits the needs of that group of customers, what makes the conversion in sales increase
- Focus on the buybackconquering a customer is a challenge and often the attendant ends up not paying attention to the repurchase of that customer! Therefore, whenever a customer buys, it is strategic to create a routine to approach him with news and offers that match his profile. Якщо можна, present some type of benefit
- Create a more aggressive discount coupon to attract old customers who haven't purchased againestablish a customer base, this is worth gold. The more you learn to sell to this base, the more profitable the business becomes. It is important to create a discount coupon with an advantage that really makes customers who haven't purchased feel the desire to consume more, take advantage of the opportunity. This will rekindle the sales flame with these profiles. Furthermore, keep in touch with him after this sale, after-sales service is loyalty-building
"I work with mentoring", training and lectures for small businesses, media and large companies from different sectors and, only in the last 12 months, with adjustments in the approach processes, we generated over R$ 100 million in revenue for clients through strategies on WhatsApp, emphasizes the specialist in commercial management
Jakubowskiadds that, despite artificial intelligence and so many other facilitating tools, consumers want to be served by people when it comes to WhatsApp, want to talk to someone, get opinions. This is the profile of the consumer who prefers humanized service through the app and who actually makes a purchase, becomes loyal. "It is what I call Concierge Commerce", explain the specialist
