A customer relationship management system, better known by the acronym CRM in digital marketing, it is a technology that gathers relevant information about potential leads and active customers of a company
Currently, one of the main ways to use CRM for sales is through integration with WhatsApp Business. According to RD Station, this type of extensionit recently recorded a growth of 90%.
In light of this scenario, a Kommo, CRM specialist for messaging, produced a guide to assist companies in communicating with customers via WhatsApp
WhatsApp is the main communication channel in Brazil
Currently, data indicates that 99% of mobile devices in use in Brazil have WhatsApp installed. The intuitive interface of the platform contributed to its widespread adoption in the country
With a great potential for reach, WhatsApp has gained ground as an essential tool for marketing strategies, increasing the demand for sales-focused CRM solutions in the app
What is CRM for WhatsApp and how does it work
The CRM for WhatsApp is an integration that centralizes all interactions between businesses and users, whether leads or loyal customers, in a single management panel
Although the WhatsApp Business API offers advanced features, she does not have her own interface. Therefore, the use of a CRM is essential, mainly for medium and large companies that need to manage a large volume of interactions
Generally, this integration is carried out through a third-party company, responsible for developing the platform. With that, WhatsApp can be used in a more professional way, facilitating the management of commercial activities
Support is essential in choosing a CRM
When selecting aCRM for WhatsApp, the support offered by the platform is an essential factor. An efficient service ensures quick and accurate responses for users, improving the customer experience
Furthermore, an effective CRM enables the personalization of service based on previous interactions, in addition to allowing tracking of conversation history and sending various types of media, like images, videos and documents
Kommo is an alternative to integrate WhatsApp with CRM
Among the options available on the market, Kommo stands out as one of Meta's official partners, offering advanced resources to optimize sales through WhatsApp, how
- Lead Generation via WhatsAppthe platform provides links, QR codes, widgets and custom forms to facilitate direct contact with customers
- Unified Inboxcentralizes messages from different channels, like WhatsApp, social networks and email, facilitating management and making service more efficient
- Message Transmission on WhatsAppallows for the segmented sending of promotions and communications to different groups of customers, using ready-made models for strategic campaigns
- Chatbot for Engagement Automationcustomized chatbots ensure automatic responses and agile interactions, respecting the user's choice to receive or not receive promotional messages
- Performance Analysis Panelmonitoring of essential metrics, as response time and sales volume, providing insights to optimize strategies
- Sales Funnelstructure the customer journey, organizing leads at different stages to facilitate conversion
- Lead Managementstores and analyzes strategic information to increase the conversion rate
- Personalized Serviceallows linking multiple WhatsApp numbers to a single account, allowing various team members to interact with clients in a personalized way
- Models of Personalized Messagespre-configured responses streamline communication and ensure compliance with WhatsApp Business guidelines
- Task Automationautomated tools optimize repetitive processes, how the submission of proposals and documents, increasing productivity
How to integrate WhatsApp with a CRM
The integration process may vary depending on the provider. In the case of Kommo, there are two main options
- WhatsApp Litefree version aimed at small businesses, that connects WhatsApp Business to the CRM via a QR Code
- WhatsApp Cloud APImore advanced alternative, recommended by Meta for medium and large companies, replacing the WhatsApp Business API to ensure scalable customer management
In an increasingly dynamic business environment, investing in solutions that make communication with customers more agile and efficient is essential for the success of digital marketing strategies
