AFreshworks, specialized in AI-driven business software, took place this Wednesday (4) in São Paulo the Refresh, one of its main annual events around the world. With the presence of more than 350 clients and strategic partners of Freshworks, the event was an opportunity to discuss the impact and future of AI on the customer and employee experience.
The event was divided into two parts. In the morning, Luciano Ramos, Country Manager of IDC Brazil, addressed in its panel "State of Industry: How Generative AI is transforming customer service and support" the transformations and trends of artificial intelligence in the customer service market. Next, the software engineers at Freshworks, Matheus Benneti and Paya Patel, they demonstrated live the operation of Freddy, the company's AI solution, on the panel "Transforming Customer and Employee Experience with Freddy"
Already on the clients' panel, the IT and CX executives of Piracanjuba (Fabio França), Infracommerce (Maria Píris), Copel (Fabiano Zenello) and Klap (Victor Peña) revealed how the adoption of Freshworks management solutions increased the efficiency of their businesses. Next, Freshworks celebrated some successful implementation cases, rewarding companies like Cinépolis, Copastur, Piracanjuba and Infracommerce for the results achieved
In the second part of the event, Marcio Rodrigues, Head of Alliances and Strategic Partnerships at Freshworks in Latin America, led a partner-focused panel, how A5 Solutions and Notrez, and discussed some of the plans to strengthen this support network in Latin America
According to Willian Pimentel, General Director of Freshworks in Latin America, the event was a great success and the expectation is that it will grow every year. "It is very important for our business to be close to our clients and partners", and the Refresh is the perfect opportunity to strengthen our relationship with them. We are very happy with the result, we have more than doubled the number of gifts from last year to now. This shows that we are on the right track, evaluated Willian.
Founded in 2010 in India and currently based in California, Freshworks is a global leader in the development of AI-driven business software. With over 67 thousand customers around the world, among them American Express, Bridgestone and Carrefour, Freshworks produces uncomplicated solutions, secure and quickly impactful for companies of all sizes and markets. The estimate is that the company will generate more than $700 million in 2024
