The sense of digital community, accelerated by the pandemic, led the economy to intensify migration to the virtual universe. The proof of this is the leap in national e-commerce growth, that went from a turnover of R$ 35 billion in 2016 to R$ 196,1 bilhão no Brasil, in 2023, according to data from the Ministry of Development, Industry, Commerce and Services (MDIC). The growth indicated by the agency is over 460%
Following the trend, a pesquisa da Associação Brasileira de Comércio Eletrônico (ABComm) mostra que o setor faturou R$ 204,3 billion in 2024 – growth of 10,5% compared to the previous year. A ABComm also projects that the segment will generate R$ 224,7 billion in 2025 – another 10% increase
It is based on this scenario of changes in Brazilian commerce that the National Association of the Digital Market and Industry (AnaMid) is holding the 1st edition of the Digital Market and Industry Forum (FIND), what happens on April 29, from 8 am, no campus Porto Alegre da Unisinos (Av. Dr. Nilo Peçanha, 1600 – Boa Vista. Tickets and more information on the websiteLink.
O FIND vai reunir grandes nomes do setor do mercado e do marketing digital, como o fundador do Grupo Flow e anfitrião do Flow Podcast, Igor Coelho; o CMO e fundador do mLabs, Rafael Kiso; the president of the Retail Federation of Rio Grande do Sul, Ivonei Pioner, among others, on an immersive journey that will showcase trends and tools to promote the virtual market and boost businesses
O conceito de Brandformance é o foco do evento
According to the president of AnaMid-RS, Sebastião Ribeiro, não basta apenas desempenhar, é necessário manter um relacionamento com o público além da compra. According to him, e-commerce aproximou o consumidor de empresas de todo o mundo e isso tornou o processo mais exigente e a concorrência, bigger. Therefore, the event reinforces the union between branding and performance
There must be a sense of unity at all times in the business. There is no longer room for a separation between the sales and marketing departments, online and offline, highlights Sebastião Ribeiro
