The IAB Brazil masterclass is now open for applications. Financial Media and First-Party Data: Media in the Financial SectorThe event will demonstrate how Financial Media – using data and financial channels to target advertisements – is revolutionising the market by offering the most comprehensive view of the consumer journey.
Regarded by some as the 4th wave of digital advertising, Financial Media allows for sophisticated segmentation based on financial data, driving more effective communication with clients.
With rapid growth in the United States and pioneering players in Brazil, this transformation promises to redefine advertising in the coming years, impacting how brands communicate, sell, and position themselves in the digital environment.
If intelligent data management is one of the most strategic pillars of marketing, it's even more crucial in the financial sector. By deeply understanding customer behaviour and needs, Financial Media can personalize customer journeys, offer more relevant solutions, and build more meaningful relationships.
A masterclass will show how first-party data is a powerful ally that can transform the customer experience – and why marketing should lead this movement.
A masterclass takes place on June 27th, from 10:00 to 12:00, in an online and live format.
Who are the guests:
- André Kliousoff – Partner and Head of Marketing and Communication at BTG Pactual. Leads all marketing disciplines at the bank, including media, branding, and analytics. Has 25 years of experience in the market and is responsible for building the group's marketing department.
- Felipe Julião – PicPay's Ads Executive, one of the pioneering companies in Financial Media in Brazil. Has over 14 years of experience in strategy, marketing, and business development, with previous roles at Mercado Livre and Johnson & Johnson.
- Paulo Arruda With over 24 years of experience in digital marketing, business development, monetisation models and technology, they led digital operations in national and international companies.
Для отримання додаткової інформації та реєстрації відвідайте:
iabbrasil.com.br/masterclass/financial-media-your-brand-at-the-heart-of-finance
