The Communication and Advertising course at ESPM, reference school, authority in Marketing and Innovation focused on business, announces the second edition of the Creator Economy. With the aim of provoking a strategic dialogue among market professionals, the event is establishing itself as one of the main forums for digital influence debate, content creators and new business models of contemporary communication. The meeting will be held on 5 May, nos auditorios da ESPM exclusivamente para os alunos da instituição
We are living in a moment when advertising is being constantly redefined by new technologies, platforms and behaviours. O crescimento da Economia do Criador como um reflexo direto dessa mudança. Offering this type of debate within the university is ensuring that our students are at the forefront of thought and professional practice, affirms Katherine Sresnewsky, Coordinator of the Communication and Advertising Course at ESPM
In this edition, are approximately 40 names confirmed including brands, platforms, agencies, consultants and creators. Among them
- Brands and platforms: Masterchef, Duolingo, Magalu, TikTok, Meta, YouTube, Google
- Agencies and collectives: Mynd, Jaffé, PodPah
- Consultancies and influence specialists: MField, Tropes, YouPix, Creator Economy Experience (Victor Cabral)
- Digital strategists: Bruna Fadel, Renato Tuma, Sara Zimmermann
- Influencers and entrepreneurs: Giulia Costa, Christian Figueiredo and Zoo, Sheila Magalhães, Rodrigo Mussi, Amanda Meirelles (CEO of Med Influence), John Drops, Toguro, among others
- Influence Specialists: Keolane Mendes
Organised around three main thematic axes, the event features a curated selection of trends, trajetórias e reflexões práticas sobre o presente e o futuro da Creator Economy
- The New Age of Influence: Creators as Audience Leaders
- Artificial Intelligence and the Future of Content
- Much Beyond Content: Branding, Business and Performance for Creators
Renata Alcalde, event organizer, highlights that this edition of the event emphasizes the importance of bringing the market closer to university education. The Creator Economy has ceased to be a trend and has established itself as a new ecosystem for digital communication and business. Ao trazer este tema para o centro do debate académico, We reaffirm ESPM's commitment to training professionals prepared to operate in constantly changing environments, says the coordinator of the Postgraduate Course in Creator Economy, do Arenas – Communication and Business Agency of ESPM and director of APP Brazil
The mayor further emphasizes that we are witnessing the emergence of new areas, functions and work models that require repertoire, стратегія і творчість.With these transformations, there are also numerous opportunities for our students to act — não só como profissionais do mercado, but as protagonists of this new influence economy, закінчує
