The ESPM, reference school, authority in Marketing and Innovation focused on business, announces the arrival of Philip Kotler to its faculty, as emeritus professor. The "father of modern marketing" will be one of the instructors for the course "Strategic H2H Marketing", with a start date set for February 2025 –the only course in Brazil that offers live classes with Kotler
To mark the launch of this unprecedented program, ESPM organizes a free MasterClass with Philip Kotler. The meeting will be marked by an open class led by the "marketing guru" to share innovative insights about the future of the field. The programming, what happens on November 13, it includes the presence of Marcos Bedendo, professor at ESPM and co-author of the Brazilian edition of the book "Marketing H2H", and Fernando Cesário, CMO of ESPM. At the end, the invited CMOs Renata Gomide, VP of Consumer at Grupo Boticário, Cesar Augusto Centrone Nicolau, Marketing Director of Ypê, and Daniela Cachich, president of Beyond Co. at Ambev South America, they participate in a round table discussing the evolution of marketing in the daily management of business. The event is open and registrations can be made atsiteof the institution
The book "Marketing H2H: the journey to human-to-human marketing" brings a new perspective on marketing, with a focus on the long term and maintaining relationships with the entire community in which the company is inserted. It is a revolution in the way of thinking and doing marketing, and we need to provide this content to our students. This course, with the live presence of Prof. Kotler and the Prof. Pfoertsch, idealizers of the concept, "it's the ideal way to do this" affirms Marcos Bedendo, co-author of the book for the Brazilian market and coordinator of the new course
Aimed at managers, CMOs and those interested in a new way of thinking about marketing, the course has a program lasting one semester, with 32 meetings of three hours and an exclusive student body– there are 40 in-person spots and 40 online spots,ensuring engagement and closeness between participants and teachers. Waldemar Pfoertsch, co-author of the book "H2H Marketing: The Journey of Human to Human Marketing" alongside Kotler, will also be part of the teaching staff of the course, which will also feature professors from ESPM and CMOs from large companies who will share real cases on each topic with the students
ESPM has a long history of closeness with Kotler that now reaches a new chapter with the opportunity to offer a course in a format never before worked in Brazil. It could not happen in any other institution than the house of marketing in Brazil, aO Poderoso Marketing. "We are immensely honored by your presence", affirms Caio Bianchi, director of the Dynamic courses at ESPM. All the details and more information about the course will be presented during the open class. "The presence of prominent CMOs in the market", debating the most current practices alongside the great author of marketing, not only brings unique knowledge to our students but also reinforces ESPM as theA Potência do Marketingof Brazil, where the evolutions of marketing will always happen, says Fernando Cesário, CMO of ESPM
Service – MasterClass
"The father of marketing", in the house of marketing: ESPM Masterclass with Philip Kotler
Data: 13 November 2024
Schedule: From 6:30 PM to 9:30 PM
Format: hybrid (in-person and online)
Local: ESPM Theatre, Dr Street. Álvaro Alvim, 123 – Mariana Village, São Paulo
Registrationshttps://www.espm.br/eventos/masterclass-espm-com-philip-kotler/
