A Upstream, global company in marketing technology, has the pleasure of announcing its third participation in the Ecommerce Forum Brazil 2024. The event, what will happen from July 30 to August 1 in São Paulo, marks the 15th edition of this prestigious forum and is an essential part of Upstream's market strategy
The Upstream booth, located in MT027 in area L3, will feature demonstrations of the company's innovative mobile marketing solutions, designed to drive e-commerce growth, increase customer engagement and maximize ROI for companies. Participants are invited to explore Upstream's comprehensive martech platform, Grow, that promises to revolutionize the way brands connect with their customers
Upstream has established itself as a trusted partner in the e-commerce landscape, working with large clients, including Frutifica, Without Stopping, AMOBELEZA, Husqvarna, Flormel, Ferrero and Joge. Highlighting the impact of Upstream's solutions, your team will present case studies, how the collaboration with Sem Parar
Seamless: Increasing Customer Retention and Upselling
The No Stop, main electronic identification and payment system for vehicles in Brazil, partnered with Upstream to customize its communication strategy and maximize customer retention and upselling. The Upstream solution involved a comprehensive strategy for collecting phone numbers with personalized content and targeted communications for three main customer segments: new visitors, recurring visitors and clients
Through pop-ups and exclusive incentives, Sem Parar reached a data audience with 100% opt-in. The marketing automation capabilities of Upstream enabled personalized user flows for each segment, resulting in a click-through rate (CTR) of 44% in welcome messages and a significant reduction of 60% in opt-out. Furthermore, Upstream's strategies led to a ROI of 57x,recovery of 9% of abandoned carts and 16,5 times more plans sold monthly
Fruiting: Reactivating Inactive Users and Increasing Sales
The Fruiting, an online food retailer in Brazil, faced the challenge of reactivating inactive users who had not placed orders for a year. In partnership with Upstream, Frutifica used SMS marketing automation and seasonal campaigns to win back inactive customers and increase sales. Implementing targeted campaigns on the site and engaging gamification techniques, Frutifica achieved impressive results. Up to 2,8% of inactive customers clicked on the SMS campaigns, leading to a remarkable ROI of 57x. Furthermore, the use of pop-ups resulted in an average opt-in rate of 7,7%, significantly increasing customer engagement. This strategic approach not only reactivated Frutifica's inactive customer base, but also drove the overall growth of the business, demonstrating the effectiveness of Upstream's innovative solutions
We are excited to participate in the Ecommerce Forum Brazil once again. Our presence at this event continues to grow, reflecting our expanding customer base and our commitment to providing increasingly better solutions. In Upstream, we believe in empowering businesses with technology that not only meets their needs, but also offers a valuable set of marketing services, ensuring sustained growth and customer satisfaction, added Patrick Marquart, Head of Corporate Sales at Upstream in Brazil. We invite all participants to visit our booth MT027, area L3, to discover how our mobile marketing solutions can transform your e-commerce strategies and drive growth.”
Upstream's innovative solutions achieve a remarkable ROI of 15x for clients, delivering consistently exceptional returns. Important highlights include the recovery of 17% of abandoned carts through real-time retargeting automation flows, and the conversion of up to 10% of anonymous visitors into opt-ins using targeted exit and entry pop-ups, as well as gamification techniques such as "spin to win", "scratch and win" or "win a gift" pop-ups
