The Amicci, marketplace for private label products, announces the launch of the e-book "The power of AI in modern retail, that deals with the integration of artificial intelligence-based solutions into the sector. The company plans to disclose the material during the PL Connection, largest event ofprivate labelfrom Latin America, what happens between September 17 and 19, in São Paulo
With a preface written by Eduardo Terra, president of the Brazilian Society of Retail and Consumption (SBVC), the e-book brings together articles from retail market specialists that address the challenges and opportunities of implementing technology in this area, inclusive in segments such as private label brands
We see considerable growth in the use of AI in the online sales process, in customer retention and in other marketing strategies. It serves not only to enhance retail performance management, as well as to assist in the hyper-personalization of products developed in segments such as theprivate label. Therefore, the e-book will be very useful for the retailer to think of ways to incorporate such innovations into their business, highlights Antônio Sá, co-founder of Amicci
The digital book describes the impact caused by technology on the retail market, presenting use cases where it drives online sales, develops private label products and conducts more personalized and targeted advertising campaigns
Artificial intelligence is presented in the e-book as a solution to increase competitiveness, leverage businesses through data analysis tools on packaging design, suggest products to customers and assess the competition. The digital distribution of the book will take place for free during the PL Connection
In addition to the launch of this work, the event will host around 100 exhibitors, with the presence of companies like Carrefour, Pão de Açúcar Group, Cobasi, Petz and Sam's Club. In this edition, there will also be the Private Label Excellence Award 2024, that recognizes good practices exercised by companies that develop their own product brand
This unprecedented award was divided into five categories that cover everything from packaging design to aspects such as sustainability and private label revelation of the year, an opportunity to recognize the companies that stood out the most in the segment, explain Fernando Ruas, CEO of Francal
PL Connection 2024
Day17 to 19 September 2024
Schedulefrom 10am to 8pm on the first two days; on the third day, from 10am to 6pm
LocalExpo Center Norte (Blue Pavilion) – José Bernardo Pinto Street, 333 – Vila Guilherme, São Paulo (SP). The event takes place simultaneously with the LATAM Retail Show
More information athttps://plconnection.com.br/
