THE Mechanic's ShopLatin America's largest e-commerce platform for tools and machinery has established itself as a national benchmark in the tools and equipment sector thanks to a robust strategy focused on a deep understanding of the purchasing behaviour of professional and enthusiast customers in the fields of mechanics, construction, carpentry, gardening, DIY (do-it-yourself), and others. By combining technology, market intelligence, and a focus on the customer experience, the company has transformed logistical and operational challenges into competitive advantages, positioning itself as a leader in the segment.
The primary guiding principle of the Mechanic's Shop strategy was specialization. Instead of adopting a generalist model, the company chose to serve a technical niche with depth and authority, investing in a broad portfolio ranging from hand tools to highly complex industrial equipment. This breadth, combined with the technical expertise of its service team and product curation, generated credibility and loyalty among the most demanding audiences in the sector.
Today, the brand boasts impressive figures such as 60,000 SKUs (Stock Keeping Units), over 600 suppliers, over 10 million orders delivered, and over 5 million customers served.
Another crucial pillar was the digitisation of the shopping journey. With a robust, responsive e-commerce platform integrated with logistics management systems, Loja do Mecânico ensures speed, security, and convenience for the customer, whether they're in a workshop in the interior of São Paulo or in the capital, for example. The use of data for personalized offers and product recommendations also raised the bar for the digital experience, bringing the company even closer to its customer's behaviour.
Logistical expansion, in turn, was crucial in supporting growth. The company invested in a robust distribution centre (53,000 m²), automation technologies, and partnerships with logistics operators to ensure nationwide reach and competitive delivery times, a decisive factor in gaining the trust of professional customers who often rely on speed to maintain their operations.
"Our aim has always been to go beyond simply selling. We want to be partners with those who work with their hands, offering not just products, but trust, speed, and relevant content. Our strategy was designed with this commitment to the general automotive mechanic in mind," says Thiago Gurgel, Co-founder and Director of Technology at the company.
By combining portfolio expertise, technology, logistical intelligence, and a strong connection with the public, Loja do Mecânico has built an exemplary operating model. Today, it's a solutions ecosystem for those in the machinery and tools industry and for those who enjoy performing home-based services.
