A Swile, leading French company in corporate benefits, conducted a campaign on its social media to seek new talents and saw applications increase by 30% between the months of April and June this year. There were more than 10,000 registrations on the site during the period for opportunities in the fields of technology and marketing, with videos that had over a million views on Instagram
The strategy, result of the partnership between marketing and the human resources department, it was done in phases and had an initial publication about an affirmative opportunity for women software engineers. The Instagram post about the job vacancy was led by influencer Ana Chiyo and had 1,2 million views, with approximately 3 thousand applications. The union of the two internal areas in a project for social networks also generated a growth of 7 thousand followers on Swile's profile on LinkedIn and Instagram
Bruno Montejorge, VP of Marketing at Swile Brazil, explain that the idea arose from the desire to reach a broader and more diverse audience in an engaging way. Therefore, we use Instagram as a way to break away from the conventional, not only attracting talents, but also making the followers see Swile as disruptive and innovative.
The new phase of the campaign started on July 15 and is focused on an opportunity in the sales area, checkhere. Candidates can check other details about the opportunities on the sitewww.swile.co/pt-br/carreirasor in the profiles ofInstagramandLinkedIn.
