In 2024, women represent about 31% of leadership positions in financial institutions. Although subtle, this number represents an increase compared to 2020, when this participation was only 24%, according to a report from the Brazilian Institute of Corporate Governance (IBGC)
There is still much to be done to ensure gender equity in companies, mainly in high positions, but this evolution has already shown the positive impact of diversity. According to a survey by the consulting firm McKinsey that examined the effects of inclusion and equity in companies, organizations with women in leadership positions are 20% more likely to achieve above-average profits.
According toJenni Almeida, засновницею і CEO відInvest4U, financial consulting firm, women bring a strategic and long-term vision that is essential for business success. Different perspectives contribute to the development of new strategies and innovations, and female leadership has shown this with differentiated approaches, more collaborative. In the financial sector, for example, this diversity brings an important balance to the market, with more thoughtful decisions and the ability to adapt in crisis scenarios, opinion
Gender equity as a success factor
The growth of female participation in leadership positions is not limited to large corporations. Data from Sebrae shows that, until last year, women represented 48% of new entrepreneurs in Brazil, an increase of 8% compared to 2020. "We are increasingly occupying spaces that were previously predominantly male", and this is generating new opportunities for growth and leadership for us, says the CEO of Invest4U
Jenni Almeida founded her consultancy with the aim of providing accessible financial education for Brazilian families and, with the franchise model, also encourage other women like her to expand this legacy. We need to understand that female inclusion is not just a matter of social justice, but also of strategy. Women have a unique ability to analyze risks, and I dare say that mothers have a keen sense that allows them to identify even more opportunities, making the financial sector much more dynamic and competitive, highlights.
A little bit of the history of Jenni Almeida
In 2017, when Jenni was on maternity leave, the idea arose to found a company that was more than just a consultancy, that reflected your deepest values and had an impact, також, the future of your daughter. I looked at Bella and thought: 'I have to be her best example; 100% of what I do needs to be right so that I can feel proud and have it as an example of love, honesty, perseverance and wisdom, remind
Throughout your professional journey, met many great women who, despite having little access to financial strategies, they had an immense desire to grow. The financial result needs to work at the same speed as they do, and this is simple when presenting a plan. Invest4U is not just for great leaders, in high positions, but also for those who want to expand their assets intelligently, love and honesty, just as I also wished at the beginning, defend Jenni
Challenges and opportunities for women in the financial market
Although the advances are significant, there are still barriers for women who wish to work in the financial market, be it as leaders or investors. A study by the International Finance Corporation (IFC) revealed that only 25% of senior leadership positions in the global financial sector are held by women. According to the report, the lack of mentoring programs and support networks limits women's progress in the field, what perpetuates barriers related to gender prejudices
At Invest4U, the personalized approach, that includes training and ongoing support, is based on family values, aims to support men and women to invest in a conscious and strategic way. As a woman and entrepreneur, I know how challenging it can be to achieve financial independence and plan for a secure future. I firmly believe that financial education is the key for this to happen. Empowering women with this knowledge is opening doors to real opportunities for strategic growth,"highlights Jenni"
For the CEO, if inclusion programs are properly encouraged and strengthened, the prospects for women in the financial market would be more promising. The positive impact that this inclusion has brought to the sector reinforces the need to continue investing in programs that support female presence, both in entrepreneurship and in leadership positions. "When women thrive", the economy also thrives. We are just beginning to see the potential of women in the market, and I believe that the future holds even more opportunities, concludes
