Father's Day is a date that not only celebrates the father figure, but also highlights the unique and powerful bonds between parents and children in various spheres of life
In the business world, these ties transform into inspiring stories of family entrepreneurship, where the transfer of knowledge, values and worldview intertwine with the determination to build something lasting and meaningful
The history of Patroni, one of the largest food networks in the country, exemplifies how the bond between father and son can be channeled into genuine entrepreneurship. Rubens Augusto Junior, засновник бренду, he opened the company to gift the patriarch who developed depression after losing his job
This gesture saved your father, but also laid the foundations of a business that today has 248 units across Brazil, being 105 physical and 145 that operate via platform ofdelivery. Over the decades, faced various challenges together, but the entrepreneurial spirit and the determination to innovate are responsible for keeping Patroni in constant growth. The story of Rubens Junior and his father figure is an inspiring account of how family love and hard work can create lasting legacies in the business world
Following the same line of family business, the trajectory of Sigbol, fashion and sewing vocational training school, it began with the friendship between Elvira Nunari and Carmem Aparecida de Freitas, mother of the current director, Aluízio de Freitas. Elvira created the method "follow the dots and trace your own pattern" in 1969, aiming to simplify sewing and professionalize women. Over time, Carmem bought the brand and together with her husband started publishing the techniques in courses
The method became popular and, with the growth of sales of publications, the family decided to open a school in 1982, when the patriarch Aluízio developed the first sewing and modeling course in Vila Mariana, São Paulo. Subsequently assuming the direction, Aluízio de Freitas consolidated Sigbol, responsible for training more than 180,000 students in over 57 course and program options. Thus, kept alive the legacy started by the friendship between his parents and the Italian
The brand was born from a passion for fashion and a commitment to teach and inspire through sewing. Since the early days, we value not only the technique, but also the family values that support our success, says Aluízio, who commands the business once led by the father
Коротко, the stories of Patroni and Sigbol highlight the importance of family ties in entrepreneurship, but also the ability to turn challenges into growth opportunities. They are inspiring accounts of how dedication and a shared vision can sustain businesses across generations and leave a lasting impact on the community and the market
