A Aramis Inc., house of brands focused on male lifestyle, significantly increased its investments in technology and data intelligence, with an eightfold increase in investment in the sector compared to the last three years and a fivefold expansion of the technology team
This action was fundamental for growth and adaptation in the dynamic fashion retail market, a theme that has been gaining prominence in the specialized media and highlights the company's position asreference in "Fashiontech".
The digital transformation movement of Aramis Inc. gained strength from 2021, driven by the need to innovate in the face of rapid changes in consumer behaviour and retail dynamics. The company, que se tornou uma casa de marcas em 2022, integrating the traditional brandAramis(almost 30 years in the market) and the digital native Urban Performance (launched in 2022 with the Smart Wear concept), faced the challenge of uniting distinct legacies under a unified and data-driven vision
“The retail is, by essence, mutable. Our journey at Aramis Inc. taught us that adaptability is not just a differentiator, but a basic principle for sustainability. We understand that sustainable growth would be directly linked to our ability to innovate and place technology at the heart of our strategy“, affirms Richard Stad, CEO da Aramis Inc
The company's technological journey included important milestones, with emphasis on the years of
- 2021:Inicio do uso de inteligência artificial para otimizar a gestão de inventário
- 2022:Strategic investment in the creation of an internal data lake, consolidating the foundation for a data-driven culture
- CurrentlyThe data lake integrates information from over a million clients, originating from own stores, franchises and digital channels, permitting the development of advanced artificial intelligence models
This data infrastructure allowed Aramis Inc. if I turnedmore agile and accurate in decision-making, improving responsiveness to market demands and customer needs
Richard Stad complements: “Adopting a data-driven culture has ceased to be an option and has become a strategic necessity. This gave us the basis for, for example, in 2024, refine our data analysis further and drive a transformational agenda.”
The result of all the impact of the House of Brands in the context of the national fashiontech are innovations such as intelligent tools for personalized product recommendations, integrations of marketing platforms and databases for customer attraction and even proprietary Data Driven internship programs to refine future analysts who can maximize data cross-referencing
“The technology, today, it is the foundation that supports success and evolution in modern retail. She not only increases operational efficiency, but, crucially, permits a deeper understanding of our clients, enabling the creation of truly personalized experiences. At Aramis Inc., we recognize that this technological integration allows us not only to keep up with the fast pace of the men's fashion market, but alsoleading the transformation, ensuring we continue to offer the best“, concluí Stad
The ongoing investment in fashiontech positions Aramis Inc. como un jugador relevante e innovador en un mercado cada vez más competitivo, reaffirming your commitment to using technology to shape the future of men's fashion retail and deliver exceptional customer experiences
A Aramis Inc. é uma casa de marcas focada no estilo de vida masculino, que reúne as marcas Aramis, with almost 30 years of tradition and a recent rebranding, e Urban Performance, marca nativa digital lançada em 2022 com o conceito Smart Wear. With a strong presence in physical and digital retail, the company continuously invests in technology and innovation to offer personalised experiences and high-quality products to its customers
