The report CIO Agenda Outlook for Industry and Retail 2024, produced and published by Gartner, brought an estimate that by 2026, more than 75% of retail companies will adopt artificial intelligence solutions in order to generate customer data that simulates real information. Currently, only 5% of Brazilian organizations apply GenAI, that is to say, only one in every 20 competitors is investing in technology. Meanwhile, in a year and a half, the forecast is that three out of four will have technological processes. In this sense, a Yalo, intelligent sales platform, integrate technology into processes, allowing agility and personalization to enhance a quality experience and provide customers with deeper connections regarding their needs and searches.
In recent years, generative AI has been developed and improved in order to become a great ally, generally, of the entrepreneurs, retailers, traders and retailers in the country. The tool offers significant benefits by integrating systems and software as a means of training increasingly intelligent agents, agile and qualified according to each business model, respecting the diverse personas of the target audience, adopting personalized strategies and real connections with users.
"The revolution we are experiencing with artificial intelligence is becoming increasingly accelerated and omnipresent". I believe she will develop even more in a grand magnitude, perhaps 100 times greater than the changes that have impacted us in the last 20 years. It is urgent that we study, to accompany us in aligning with the solutions that AI reveals to boost our sales, optimize stages and simplify journeys thinking about employees, agents, partners and end customers, explain Manuel Centeno, General Manager of Yalo in Brazil.
Intelligent agents are today an evolutionary reality within small, medium and even large businesses from all sectors, that represent a potential solution generated by artificial intelligence. The integration of an intelligent sales platform, with highly trained assistants, allows readings of information and data analysis at infinite speed on any topic.
For João Bernartt, artificial intelligence specialist, the training of agents needs to be part of the work routine in companies, aiming to adapt the sales model to reality as quickly as possible. People need to be prepared to start building relationships with this type of technology, visualizing the tool as an ally in your daily life. I understand that there is a fear for many people, it is important to investigate and ensure data protection, but we also need to adapt to the need to send emails, with the emergence of the internet and, in this way, we need to adapt and see AI as an extension of our services, "since it is us who train her based on interactions and questions", explain.
Between April and June of this year, Artificial Intelligence in Retail, carried out by the Retail Central, analyzed 307 Brazilian retailers regarding their investments. The information gathered revealed that most companies' applications are focused on the area of marketing and sales. The ranking continues with customer service through chatbots (56%), content marketing creation (50%), customer experience personalization (36%) and trend analysis (34%). Other relevant applications are report automation (25%) and fraud prevention (22%).
Being mostly applied in customer service, investment in intelligent agents is an opportunity that should be prioritized. The automation of retail sales processes remains conversational, but the current AI landscape allows the customer to converse and explain their needs to an engaged and humanized salesperson. The integration of the intelligent platform within a conversational aspect with skilled agents translates to a more natural relationship for us. We analyze the moment we are living as a rebirth with the super sellers. We return to the conversation we have already lived, only now we are empowered with our strong ally, the technology.
For the future, Yalo plans to launch the intelligent sales agents that are being trained with technical skills to be models of salespeople, in order to strengthen the implementation of these new technologies in organizations. "Besides agility and optimization", innovation promises to transform the journey through closer and higher quality interactions, narrowing relationships to boost sales and promote customer loyalty, finish Manuel.
