In a meteoric rise, the Chinese platform Temu reached the third position among the largest e-commerce sites in Brazil, surpassing the American giant Amazon. The event was registered in March, considered the best month in the company's history in the country, quando atingiu impressionantes 216 milhões de acessos mensais. The information is from Conversion
Record growth amid a positive scenario
March was a month of recovery for Brazilian e-commerce, que cresceu 9,5% compared to the challenging month of February. In this positive scenario, Temu distinguished itself by recording approximately 19 million more visits than Amazon, who previously occupied third place in the national ranking
The most impressive thing is that the overtaking happened even with Amazon showing growth during the period, highlighting the strength of the Chinese platform's expansion in the Brazilian market, despite its recent arrival in the country
Imported goods department hits historic record
The imported products segment, where does Temu fit in, also experienced its best historical moment in March, with a growth of 26,4% compared to the previous month. Além da Temu, other Asian companies such as Shein and Aliexpress, que completan el top 3 del sector, also showed positive results
Among the ten largest import companies operating in Brazil, only Made in China registered a decrease in visits during the month
Consumer behaviour becoming increasingly mobile
The March data also confirm a growing trend in the Brazilian market: the predominance of access via mobile devices. In the month, 78% of visits to e-commerce sites in the country were made via mobile phones
Un hito importante fue registrado cuando las aplicaciones (22,3% of accesses) surpassed desktop computers (21,6%) como a segunda forma mais utilizada para aceder a lojas online. The navigation via mobile browsers follows as the main method, representing 56,1% of the total visits
Other sectors also on the rise
The month was also positive for other segments of e-commerce. The tourism sector recovered after a challenging February, showing a 9% growth, with emphasis on Latam, which expanded its access by 22%
The cosmetics segment grew by 8,8% during Women's Month, com a Sephora registando impressionante aumento de 33,3% on your accesses. O Boticário took the lead in the sector ranking, followed by Natura and Beleza na Web
The rise of Temu to third place in Brazilian e-commerce reinforces the growing competitiveness of the national market and Brazilian consumers' appetite for platforms offering imported products at competitive prices
