The search for the development of digital skills has been increasingly requested, especially in the job market. Areas related to technologies, data, design and even those professions that use the digital environment for sales or promotion of products and services – like social networks – they already have a strong presence within companies
But, to become a professional who can occupy these positions, qualification is the first step towards finding good opportunities. And the Brazilian has been seeking to improve in these areas, is what reveals astudy conducted by theDataCamp, online technology course platform, data and artificial intelligence, that showsthe most sought-after courses in 2024 focused on the development of digital skills.
Below, it is possible to check the ranking of the fifteen most sought-after courses in the technology fields, data, design and digital communication
Technology
In technology, there is an intense search for foundational knowledge in the area, like in computer and information technology courses, that are directly linked to production, storage, transmission, access and information security. Another area that generates interest is programming, that can be perceived from the searches for courses in systems analysis and development, besides the interest in some specific programming languages like power bi and python
Data
The data field has been growing significantly in recent years, with a focus on 2024. Furthermore, many of the professions related to data analysis and use appear to be promising for 2025. Among the most sought-after courses, the computer science ones, information systems and data science demonstrate the growing interest of Brazilians in these areas that, in addition to bringing perspectives of promising opportunities, they promise very attractive remuneration
Design, marketing and social networks
Still within the development of digital skills, but, this time, more connected with branches of communication, digital marketing and social media courses are gaining more and more space, especially at a time when social media is a source of income for many – from bloggers to small business owners who rely on the platforms to generate income. The graphic design course, more traditional, continues to be highly sought after by Brazilians, appearing in third place in the ranking. The areas tend to attract people who enjoy the combination of using technical knowledge with creativity
AI and general knowledge
Some knowledge is closely linked to the areas of the digital universe, but can be used in various market segments. It is the case of Excel, of the office package is, more recently, of artificial intelligence. These are tools that allow you to use them from a more basic level to a quite advanced level, what makes them quite present in the daily lives of various professions.
With the emergence of artificial intelligence and its established use in the routine of part of the population, the learning of resources like ChatGPT has proven to be strategic for professionals in all areas and positions, as it appears as a facilitating instrument for task execution. With artificial intelligence increasingly present in everyday life, besides learning its functions to assist in various tasks, more and more positions are opening up for those who become specialists in the use of tools
For Martijn Theuwissen, COO of DataCamp, in the digital environment, especially after the accelerated advances observed with artificial intelligence, it will become increasingly rare for someone not to need to improve regularly, taking new courses almost annually. The market is already demanding diverse skills and rapid adaptations, turning courses – truly applicable in everyday life – fundamental for those who wish to stand out and remain professionally relevant, say.
Methodology
To discover the most sought-after courses focused on digital skills in 2024, DataCamp started from the investigation of the terms commonly used by Brazilians for this search, course, "course of", "learn" and "learning in". Searches on internet platforms like Google have been raised, Bing, Youtube, TikTok, X and Pinterest. The available data from the last year was then analyzed, corresponding to the period from November 2023 to October 2024. For the creation of the ranking, the first fifteen courses that had the highest search volume were selected, in the sum of the last twelve months
