Mother's Day is one of the most significant and anticipated dates for e-commerce. In 2025, according to the Brazilian Electronic Commerce Association (ABComm), sales in the sector are expected to reach R$ 9,713 mil millones en el período previo a la fecha conmemorativa ,14 days before the second Sunday of May, representing a growth of 14,5% em relação aos R$ 8,48 mil millones registrados en el mismo intervalo de 2024.
It is expected that around 16 will be carried out,7 million orders in e-commerce, with an average ticket of R$ 579. In 2024, fifteen were recorded,97 million orders, with an average ticket of R$ 531,13, que evidencia não apenas um aumento no volume de compras, but also a consumer willing to spend more
Considering the inflation rate, the projected real growth for the period is 4,9%. Among the most searched categories for the occasion are fashion items, perfumery, small appliances, electronics, flowers and jewelry
Dates like Mother's Day show how e-commerce has established itself as a purchasing channel for gifts. The practicality, the shortest delivery times and the ability to compare prices remain decisive factors for the consumer. The outlook is positive and indicates that the sector should maintain its growth trajectory, even in a challenging economic scenario, affirms Mauricio Salvador, president of ABComm
To enhance the results, a ABComm recommends to traders the use of digital marketing strategies, como campanhas nas redes sociais, paid advertisements, email marketing and the use of personalized messages via WhatsApp. The anticipation of campaigns and the strengthening of logistics are also important points to meet the high demand of the commemorative date
O Dia da Mãe 2025 prevê um aumento de 15% nas vendas da Giuliana Flores
To Giuliana Flores, largest flower and gift e-commerce in Latin America, projects a 15% growth in the number of orders during the period compared to 2024. Considered the most important date of the first semester for commerce, the occasion reinforces the brand's optimism, what is the average ticket of R$ 215
The company bets on diversification to cater to the most varied styles of mothers and consumer profiles. Besides flowers, que devem liderar as vendas com 70% da preferência, the brand's portfolio includes chocolates, plush toys, books and other options that can be combined into personalized kits. The gift combos account for 20% of the sales forecast, while traditional breakfast baskets should reach 10%, refining the variety and emotional appeal of choices
Flowers gain prominence due to their emotional symbolism and practicality at the time of purchase, especially when combined with the convenience of e-commerce. Giving flowers becomes, thus, a simple way, accessible and emotionally meaningful to honour mothers, what explains the high representation in sales of the date
Significant growth during commemorative dates
Дати пам'яті, like Mother's Day, have been pillars of Giuliana Flores's strategy. By 2025, the company set the target of reaching 800 thousand deliveries, betting on these occasions to boost your results. The positive performance is beyond the numbers, reflections of the commitment to a diversified portfolio of over 10,000 items, обслуговування досконалості та швидкі доставки. Present throughout Brazil, the e-commerce makes deliveries that, в деяких регіонах, may occur within three hours
Mother's Day is, without a doubt, one of the most special dates for us, não apenas pelo volume de vendas, but because of the emotional meaning it carries. We have the mission to deliver emotions, and few occasions symbolize this so well. It is an opportunity to strengthen bonds and to show, through flowers and gifts, toda a ternura e amor que as mães representam,highlights Clóvis Souza, founder and CEO of Giuliana Flores
