The technology landscape has been the stage for various fronts of transformations in recent years, mainly marked by the convergence of different sectors. One of the recent synergies, but has stood out among the most promising, it is the joint action between telecommunications companies and cloud service providers. This strategic partnership has revolutionized the way companies consume technology, offering more comprehensive solutions, efficient and personalized
The movement of rapprochement between the two sectors has intensified in recent years, driven by the growing demand from the corporate market for integrated solutions and the pursuit of greater agility and flexibility in business. Telecommunications companies, with its vast network infrastructure and expertise in connectivity, have found in the cloud an opportunity to expand their portfolios and meet the increasingly complex needs of their B2B clients.
In this way, the merging of sectors generates an offer of personalized solutions, this is, packages that combine telecommunications services with access to cloud computing resources. Such movement is based on the offering of products from the so-called Value-Added Services (VAS), and it proves advantageous, mainly for facilitating the hiring and management of these services by corporations, that come to have a single subscription and a centralized point of contact
In addition to making the packages more attractive and convenient for the end customer, the integration of the products simplifies control and the resolution of potential problems, once all services are under the same management. For the operators, this means a competitive advantage in the market, once they start to offer a more complete solution
Going further, the convergence between the areas of telecommunications and cloud computing is especially beneficial as it allows network providers to expand their customer base and increase revenue without the need to acquire new leads. Це тому що, by offering cloud services as a complement to your plans, brands can meet a latent demand from their corporate clients and strengthen the relationship with their base
Thinking from the perspective of cloud computing providers, partnerships represent an opportunity to reach a broader market segment. Driven by market expansion in Brazil – what, according to IDC, must reach US$ 1,5 billion in 2024 –, these companies see partnerships with telecommunications companies as a fast track to reach an audience that already has an established relationship with the brands
Evaluating in a more macro scenario, the recent market dynamics are proving to be even more relevant for small and medium-sized operators, that tend to find it difficult to compete with the big players when it comes to product offerings. When partnering with cloud technology providers, these providers can offer their partners a wider range of services without losing their great strategic differential, often based on closer engagement and support for clients
In summary, the convergence between the areas represents a new era of opportunities, especially for the B2B niche. This joint action tends to be beneficial for all three sides of the business and should prevail as a common mechanism in an increasingly dynamic and demanding market
*Sidimar Carniel is COO of4B Digital, main cloud technology platform in the country.
