Digital transformation is often seen as the ultimate goal of technology use, but in reality this is a continuous process for companies.
In 2025, this process should be considered in an even more strategic way, because corporate success does not depend solely on the adoption of technology, but rather the maturity with which it is used (whether starting to digitize processes or already exploring the resources of Artificial Intelligence)
According to the "AI Index 2025" report, da HAI, de Stanford, Brazil has been standing out for its annual growth in hiring specialists in Artificial Intelligence (217%). Therefore, it is recognized as one of the leading countries in the training of graduates in Information and Communication Technologies (ICT)
Furthermore, the second edition of the Brazil Digital Transformation Index (ITDBr) showed that companies are progressing in this regard, with digital maturity exceeding 3,3 in 2023 to 3,7 in 2024. However, the study pointed out that cultural and structural barriers still limit a more comprehensive evolution
It is a scenario that underscores the urgency to accelerate the technological innovation process so that digital maturity levels are transformed into tangible competitive advantage.
Understand your digital stage to act with precision
La maturità digitale è un percorso composto da tre fasi, só que a compreensão de cada estágio é fundamental para mapear tecnologias adequadas, direct investments and establish priorities that will maximize business impact
- Initial stagewith fragmented processes and low digitalization, it is the time to create a technological base, with basic automation and integration in the IT structure
- Intermediate internshipwith partial digitization and limited integration between areas, the focus should be on connecting systems with more efficient operational flows
- Advanced internshiporganisations use real-time data, Artificial Intelligence, Big Data and automation, prioritising continuous innovation and personalised experiences for customers
Five essential technologies for 2025
This year, some technologies are emerging as pillars of competitiveness for companies at different levels of digital maturity. The five technologies highlighted for a successfully executed strategy are
- Artificial Intelligencea study released by the Center for Management and Strategic Studies (CGEE) highlighted Brazil as one of the main hubs of Artificial Intelligence in Latin America, with 144 research units operating in sectors such as science, energy and agriculture. AI is essential for analysing large amounts of data, prever demandas, personalise the service and automate critical activities
- 5Gin Brazil, there is great growth potential from 5G. A report from Opensignal, with evaluation in 137 countries, showed that Brazil is third in average 5G download speed. More than that: it was ahead of first world countries like the United States, Japan and Germany.5G enables real-time decision making through Internet of Things (IoT) features and connected experiences, improving performance across various sectors of the economy
- Cloud computingthe migration of data to the cloud increases flexibility, adapting resources according to demand and eliminating the need for high investments in hardware and infrastructure maintenance.
- Intelligent automationredefine processos ao ir além da execução de tarefas repetitivas, optimising operational flows and enabling accuracy according to thecore businessof the company.
- Advanced cybersecurityaccording to EY, 90% of identity breaches occur due to human error and, to reverse these risks, companies should invest in cybersecurity training programs
The protection of digital assets ensures regulatory compliance in a landscape of increasing cyber threats. The implementation of security policies is mandatory to ensure the integrity of operations and business, avoiding financial and reputational damage
These five technologies, quando integradas com inteligência, não apenas otimizam operações, but also drive the differentiation of companies in their respective markets of operation
The use of technologies requires objective criteria
To achieve real results, cada uma dessas tecnologias deve priorizar o impacto e o alinhamento estratégico.
Therefore, adopting new technologies without proper planning is a mistake. It is essential to define how each technology is used, according to the criteria
- Company doorlarge organisations demand robust and customised solutions, while smaller companies benefit from modular and agile tools, como Software como Serviço (SaaS)
- Tangible Return on Investment (ROI)every investment in technology must deliver measurable value. Otherwise, the value ceases to be an investment and becomes a "expenditure"
- Integration with existing systemsavoiding operational disruption during integration is essential to strengthen productivity
- Scalabilitythe solutions must keep pace with the company's growth, without requiring constant reinvestments
Regardless of the maturity stage, these criteria are the foundation for sustainable digital growth, benefiting companies with greater operational efficiency, data-driven decision making and strengthening of the organizational culture focused on innovation
The proof of the importance of these benefits is in a report by McKinsey, which concluded that companies with continuous investments in innovation, even in periods of uncertainty, tend to outperform their competitors. The differentiators for this overcoming are the involvement of professionals and the proper utilization of infrastructure, intellectual property and client relationships in identifying new market opportunities
Technology and people: the indispensable combination of digital transformation
Finally, vale reforçar a transformação digital não é apenas sobre ferramentas. It is about people. It is the synergy between technology, processes and talents that generate results from these tools.
Ao colocar as pessoas no centro da estratégia digital, companies become more resilient, adaptable and ready to operate in a market that demands constant adaptations and reinventions
In 2025, digital transformation remains an imperative. The question is: is your company just monitoring, she is ready to lead
