The real estate market is one of the hottest in the Brazilian economy and to reach its target audience, marketing is essential with daily work to reach the goal. Because of this, in a competitive environment, finding the right word can be decisive for the success or failure of the business
Let's imagine that a potential client is keeping an eye on a apartment in BH. To reach this potential buyer, marketing needs to list a series of demands on the platforms to present great options and secure a good deal for all parties
Due to the words and tags available in the digital world, marketing needs to be attentive to present beyond the venture, the options that the buyer will have in the region when acquiring this property
Marketing trends for 2025
Due to the importance of marketing in the real estate market, check below some demands that are essential for all parties to succeed and help the client buy the house of their dreams
Artificial Intelligence
The year 2025 is crucial for the introduction of Artificial Intelligence and for facilitating time optimization. Because of this, marketing can be focused on describing properties, promote campaigns, analysis of the most varied profiles and succeed at the time of conversion
Virtual Reality
Another trend that has a lot to do with artificial intelligence and technology is virtual reality. Also known as VR, these tools help potential buyers see the property as if they were on site, however, without leaving home! Although more expensive, this technology adds a lot and is a great differentiator for those investing in real estate marketing
Web security
Another point that marketing needs to pay attention to is to provide total security to the customer when filling out an online form and to prevent this data from being leaked. Because of this, data protection gains importance in the sector and generates leads to attract new clients
Humanized care
It may even seem a bit contradictory to talk about this in the age of AIs, but humanized service makes all the difference in real estate marketing. Many times clients have many questions about a property and want to talk to the agents, and not just receive ready-made answers from a robot. By the way, a humanized service can help when closing sales
Strength on social media
It is necessary for marketing to work intensively on social media. For each platform, the language is different and the goal is to present it in the clearest way possible so that the user is enchanted by the apartment and makes the purchase or even contacts the broker and builder
Niche
At the moment of hitting the client right on target, marketing needs to understand what the buyer's need is and what type of property or area they are willing to invest their money in. Therefore, the more information about the specific niche is available, better for all sides. Example: if the potential buyer is focused on purchasing 1-bedroom properties, marketing will be able to find the best options for the acquisition to be made. As we can notice, marketing plays a fundamental role in finalizing the real estate negotiation and is crucial for the success of the venture or even finding an apartment for rent for that undecided client
