In 2025, new trends are expected to revolutionize the way organizations collect and process data. With the market becoming increasingly demanding, they should seek strategies to streamline processes and become more competitive. According to the consulting firm McKinsey, companies that rely on data for decision-making can experience growth of 15% to 25% above average.
The concept ofBusiness Intelligence(BI) presents itself as a strong trend, since it represents the ability to process large flows of information for strategic decision-making
The Brazilian Service of Support for Micro and Small Enterprises (Sebrae) explains that data management enables companies to better understand their customers, optimize operations and detect fraud. When using advanced analysis tools, BI allows for a deeper understanding of performance, identifying patterns and opportunities that can drive growth and operational efficiency.
An example is Google Analytics, platform that monitors website traffic, the behavior and conversions of your visitors. In addition to knowing how many people accessed, it is possible to understand where they came from, how long they stayed and which pages they accessed
The information is important, as they may indicate the need for optimization and improvements in the user experience. Through them, it is also possible to measure the return on investment and define strategies to increase sales
Studies also indicate that the adoption of Artificial Intelligence (AI) will be even greater among BI practices. According to research by Gartner, until next year, 75% of companies will use, at least, a tool with this type of technology to assist in data collection and analysis
AI allows processing large volumes of data at a much faster speed than traditional methods, with machine learning algorithms that detect complex patterns that may not be evident through manual analysis
In trend: data integration and cloud storage
Another survey conducted by Gartner indicated that the integration of applications is a trend that supports the growth of BI. Updated in real time, managers can access the company's data quickly, anywhere and on any device
The data connectivity from various sources, including social media, IoT devices, ERP and CRM systems, facilitates a comprehensive view of operations and allows for the creation of more complete and accurate dashboards.
TheGoogle Sheets Dashboardis an example of an integration tool that provides a management summary of information, facilitating understanding and analysis. In this way, it is possible to import, for a single spreadsheet, data from various channels and networks, like Instagram, Meta Ads, Google Ads, TikTok, LinkedIn and RD Station, creating comprehensive digital marketing and sales reports
Google Sheets can be shared with other people who collaborate on the analysis. The functionality reinforces another trend highlighted by the research: cloud storage, that provides greater agility, scalability and security when sharing information and accessing data
Greater attention to information security
According to ROQT Group, data security is also among the emerging trends in BI for 2025. With the increase in data collection and storage, she becomes a priority
Companies will need to invest, increasingly, in security solutions to protect sensitive information against cyber threats. Research conducted in December, by TIC Providers, revealed that 40% of companies in Brazil have a dedicated department to protect data
Care has become even more necessary with the enactment of the General Data Protection Law – LGPD (law no. 13.709/2018) no Brasil, that establishes rules and guidelines for collection, the storage and processing of personal data by public and private organizations. The fine for those who fail to comply with the determinations can reach 2% of the revenue, limited to R$ 50 million.
