Imagine that on any given day you decide to research the prices of a new coffee maker and find a great deal, that offers an additional discount for payments via PIX. Immediately, you decide to make the purchase. Add the product to your shopping cart, provide the delivery address, but when it comes to making the payment, realizes that your smartphone is dead, that is to say, you will need to take some time to make the payment. It happens, that 30 minutes have passed, you don't even remember that you left the coffee maker in the shopping cart and didn't complete the purchase of the product.
The scene described above is more common than one might imagine. This, because PIX has already become one of the preferred payment methods for Brazilian consumers. According to a survey conducted by Worldpay, global leader in payment solutions, technology already accounts for 30% of the value transacted in digital commerce and projections indicate it should reach 50% by 2027. Furthermore, it is common for consumers not to complete their online purchases and even forget to return to them due to mere distraction or some other situation that occurs at the moment considered crucial for e-commerce.
The growing use of this payment method is, clear, interesting for e-commerce. After all, besides being just another option for consumers, also opened an interesting opportunity for real-time receipt of the full value of the offered products. As an incentive, many stores even choose to offer additional discounts for those who select PIX at the time of completing purchases.
However, as not everything is perfect, withdrawals occur before the transaction reaches the end and, due to this consumer behavior – and a series of others – the need for the development of special solutions also emerges, that can help online stores increase sales conversion and reduce payment abandonment rates.
Such tools operate automatically, through personalized triggers, that monitor the orders whose selected payment method is PIX in order to send customized reminders to the consumer if they do not complete the purchase of that specific product or service, avoiding, thus, that e-commerce has lost sales. Activation occurs whenever the payment is not detected within a period of up to 20 minutes. Consumers are activated by the platform, through automatic reminders, by e-mail, SMS or WhatsApp. In many cases, online stores offer additional advantages, how to get free shipping, discounts or cashback, for the consumer to complete the purchase.
The solution brought, inclusive, impressive results during Black Friday 2024. Online women's fashion stores, streetwear and artisanal soapmaking, those who started using the solution about three days before the official date of the global event recorded an average of 67% of views of the forwarded messages with reminders about the uncompleted purchases, and the most positive thing is that about 32% of the transactions were completed, via PIX, after sending this reminder. The result is significant and positions the solution as a positive option for Brazilian e-commerce
