The rise of the online betting market in Brazil, especially in the sports sector, it is a phenomenon that cannot be ignored. The introduction of Law 14.790, that regulates sports betting, represents a significant step in the legalization and regulation of this activity, offering a safer environment for bettors and operators. However, it is crucial to analyze the different aspects of this regulation and its impact on sport and society
The new legislation, sanctioned in 2022, establishes a regulatory framework aimed at bringing transparency and security to the betting market. With the regulation, a more effective control of betting activities is expected, mitigating problems such as money laundering and gambling addiction. The rate of 12% on the gross revenue from bets not only generates revenue for the government, but also strengthens the regulatory framework necessary to maintain market integrity
However, despite the obvious benefits, the regulation also presents challenges. The implementation of strict control measures can create entry barriers for new operators, limiting competition and innovation. Furthermore, the restrictions imposed on marketing and the complexity of regulations can increase operational costs, negatively impacting the industry
One of the most concerning aspects is the risk of match-fixing. The recent history of Brazilian football is marked by manipulation scandals, that compromise the credibility of sports competitions and drive away fans. The complaint from the Public Prosecutor's Office of Goiás in May 2023 revealed a network of manipulation involving players and referees in several matches, highlighting the need for strict measures to combat this type of fraud
On the other hand, it cannot be denied that betting companies have brought significant investments to national sports. Sponsorships for football clubs and the increase in the visibility of the sport are positive aspects that should be considered. These financial resources are essential for the sustainability of clubs and for the development of sport in the country
The growth of the online betting market in Brazil represents a significant economic opportunity. Based on data published by the Central Bank, in 2023, the spending of Brazilians on online betting exceeded the mark of R$ 50 billion, reflecting the economic potential of this sector. However, it is essential that regulation keeps pace with the evolution of the digital market, adapting to new realities and challenges
The key to success lies in finding a balance between promoting economic growth and ensuring a safe and transparent environment for bettors. Regulation must be flexible enough to allow for innovation, but stricter to prevent abuses and protect consumers
Therefore, the online betting market in Brazil has the potential to become a prosperous and well-regulated sector, as long as public policies continue to evolve and adapt to changes in the digital landscape. The commitment to transparency, sports integrity and security are essential to ensure that this growth is sustainable and beneficial for the whole of society
