Logistical seasonality is one of the inevitable scenarios and can be caused by different reasons, how the weather conditions, that affect the process as a whole; the increase in demand with the arrival of special dates; and the big promotions. Theprofessor of the Business Administration course at Santo Amaro University (Unisa), Marcos de Oliveira Morais, explica cómo organizar el área de logística para el período.
For the specialist, keeping all links in the supply chain functioning in an integrated manner is a key element. Parcerias e relações de reciprocidade são fundamentais para que o trabalho aconteça com qualidade e seriedade. It is extremely important to identify these periods so that demands can be organised not only, but also the operationalization, highlight Marcos.
According to the professor, inventory management is essential. For that, various software models available on the market can assist in this process. Eficiente gestão logística também contribui para a redução dos problemas nas entregas, for this, fleet and staff management becomes relevant.
A mão de obra qualificada é uma vantagem competitiva para atender às expectativas das empresas envolvidas no processo de distribuição, besides improving the organisation's image, impacting the reliability for the end customer and the quality of the service. One possibility for organizing deliveries is outsourcing the logistics process, with the contraction of partner companies.
Investing in the process of innovation and technology becomes an irreversible process. The organisations seeking these developments together with the qualification of their employees have competitive advantages over their competitors and allow adding value to their clients.
