A report from The Ultimate List of Email Marketing Stats for 2022, from Hubspot, it shows that email marketing generates 42 dollars for every dollar invested. This represents an ROI of 4.200% and the methodology is more alive than ever
Amid the bombardment of social networks and influencers, many companies are rediscovering the power of a well-crafted email campaign. But how this tool, seen by some as outdated, is resurging and gaining relevance in digital marketing strategies? The answer lies in personalization and the use of artificial intelligence
With increasingly sophisticated CRM and automation tools, brands can create extremely targeted campaigns, improving customer experience and increasing conversion chances. These resources allow companies to use consumer data to send messages at the right time, with more relevant content
Personalization is the key to success
In a saturated digital landscape, personalization has become the main differentiator for organizations. AI tools are capable of analyzing user behavior and sending tailored messages for each profile. From the subject of the email, even the content and offers can be adjusted to attract attention and generate engagement
For example, upon observing a customer's behavior, like your previous purchases or expressed interests, a clothing store can send exclusive promotions, increasing the chances of conversion. This personalization not only improves the results, but also strengthens the relationship with consumers
The perfect timing
Another crucial factor in the success of email marketing is the timing of the send. With millions of emails being sent every minute, getting the timing right can make all the difference. Digital resources can identify the most likely times for recipients to open and interact with messages
When analyzing the time when customers usually open their emails or engage in shopping activities, brands can schedule their campaigns for the "ideal moment"
Relevant content: a shortcut to engagement
Besides good timing, the content of the email is of utmost importance. Useful information, exclusive offers and engaging content capture and maintain the attention of respondents. Segmentation also allows companies to create targeted projects, offering exactly what each customer group desires
The future of email marketing
The truth is that email marketing is far from being outdated. Along with the market, he evolved and, with the help of new technologies, has been enhanced as a powerful resource
With a well-planned approach focused on consumer needs, the strategy will continue to be responsible for highlighting companies in the digital environment. The phoenix has returned. Just train it the right way
