Strategic planning is an essential process within any organization, guiding decision-making and allowing for the clear definition of necessary actions aimed at growth and sustainability. In family businesses, it enables continuity. However, it can also be a challenge
In many companies where there is a transition of the business from one generation to another, there is a noticeable disharmony between the family members and the management. Rational decisions mix with emotional issues, generating conflicts and disorganization. Differences in interests among family members are common, the non-separation between personal and business assets, the lack of professionalization and the resistance to change
The absence of clear rules about roles, responsibilities, rights and duties also generate internal disputes. This – combined with the absence of guidelines regarding remuneration and profit and results sharing – can lead to stagnation and loss of competitiveness, which results in serious financial problems and even closure of doors. They are usually examples of the issue determinedandlocal retail companies, whatthey cannot adapt to the competition from large networks precisely due to a lack of prediction, forecast and projection
Another serious problem is poorly planned succession. The absence of a clear succession plan undermines stability. Regardless of personal issues, there must be clear criteria, with assessments of the skills of potential successors, establishment of skills, offer of training and setting deadlines for the transition to be gradual. It is important that advisory boards for supervision are established and that each step of the process is documented
A well-structured strategic planning ensures that the company's identity is maintained over time, mitigating risks. He guides decision-making and aligns values and resources, allowing market opportunities to be well exploited. It is a differentiator to ensure that the family business not only survives, but prosper for several generations
If you don't know where to start planning your organization, the first step is to look for a good professional specialized in the subject. Not always are the owners or main leaders of the company qualified to take on the responsibility. In these cases, even in small companies, one should seek external support from a consultant, chief executive officer (CEO) or chief strategy officer (CSO). The development by multidisciplinary teams – composed, for example, by marketing staff, sales, finance and legal department – it can also be a good option to ensure integrated vision
