The ability to make strategic decisions based on accurate and relevant data is the competitive advantage that is defining which are truly the major corporations in the market. The effectiveness of Data & Analytics (D&A), however, goes beyond simply collecting information: it allows transforming them into actionable insights and, mainly, in concrete actions that drive growth. And this needs to be taken advantage of
The exponential growth of the Data & Analytics market
The D&A market has been experiencing global expansion and Brazil is not lagging behind this trend. According to data collected by Mordor Intelligence, the Brazilian Data Analytics market is expected to exceed the mark of US$ 5,53 billion by 2029, driven by increased business efficiency and the expanded use of technologies such as the Internet of Things (IoT), big data and Software-as-a-Service based analytics
This moment represents not only an opportunity for companies specialized in technology, but also a challenge for large corporations that need to develop data structures or select modern platforms that collect, handle them and make them available intelligently
D&A is responsible for guiding business strategies and enabling organizations to quickly adapt to market changes. Real-time analytics, allied with artificial intelligence and machine learning tools, allows the identification of patterns, trend forecasting, risk and opportunity assessment, and process optimization – everything in an agile and efficient way. In a world where the speed of decisions can minimize the possibility of failure, D&A becomes an operational heart, driving efficiency and sustainable growth
The challenge of digital transformation
Even though this power of transformation is undeniable, successful implementation requires more than cutting-edge technology. The challenge of developing robust and integrated data structures, capable of meeting the demands of a large company, requires a significant investment in talent, processes and infrastructure
For many organizations, the alternative is to seek strategic partnerships with companies specialized in technology and data analysis, that offer flexible platforms and customized solutions to meet specific needs. The approach allows companies to benefit from the latest innovations in D&A, without the need to maintain all the necessary infrastructure internally, at the same time they can focus on essential demands and generating value for customers and shareholders
The future
Even though the Data & Analytics market continues to expand and evolve, Brazilian companies face the challenge of accelerating the digital transformation journey and developing a data-driven culture. A PwC survey in partnership with the Dom Cabral Foundation revealed that the maturity of Brazilian companies regarding digital transformation is 3,3 on a scale that goes from one to six
As more organizations recognize the strategic value of D&A, leaders and decision-makers must invest not only in technology, but also in training, data governance and an organizational culture that values evidence-based analysis
The future belongs to the companies that can turn data into insights, and, consequently, insights into actions. Whoever wants to be successful and does not pay attention to this aspect today, will do this tomorrow. It's a matter of time
Data & Analytics: the operational heart
