With the market becoming increasingly competitive, small businesses seek alternatives to optimize operations and build strong relationships with customers. In this context, the adoption of Customer Relationship Management (CRM) – the customer relationship management system – becomes a strategic differentiator. A survey by Grand View Research states that the global CRM market is expected to reach US$ 157,6 billion by 2030.
More than organizing and centralizing information, the CRM helps to increase sales, enhance productivity and reduce costs. Augusto Barretto, marketing strategist, founder of Ti Nordeste and creator of Simplo CRM, highlights: "A CRM allows small businesses to maximize sales and reach a new level of productivity, focusing on the customer and market opportunities in a simple and effective way
Data fromFinance Onlinethey show the positive impact of using CRMs in small businesses, pointing out significant improvements in the sales areas, customer loyalty, productivity and operational efficiency. Below,five ways how CRM can benefit these businesses
1. Increase in sales and customer conversion
With the data indicating a potential increase of up to29%in sales, a CRM facilitates the monitoring of each stage of the sales cycle, automating the sending of quotes and offers to maximize conversion opportunities. It is a relatively simple way to boost results, but often does not receive the due attentioncomment Barretto.
2. Customer relationship and loyalty
Establishing a lasting relationship is essential for customer loyalty, and74%two CRM users report a significant improvement in consumer satisfaction. By centralizing the history of each of them, businesses offer personalized service, increasing retention and loyalty
3. Gain in productivity and operational efficiency
The data shows that73%professionals who use CRM report a gain in efficiency and50%observe an increase in productivity, streamlining service and the sales process. "Automating repetitive processes frees up the team's time for strategic tasks", highlights the specialist.
4. Reduction of operational costs
Workflow optimization also generates savings. 40%two CEOs who use CRM notice a significant reduction in operational costs, helping to direct resources to other areas
5. Integration and centralization of essential tools
A good CRM offers integrations with tools like WhatsApp Business, e-commerce and digital calendars. It is a way to ensure a more practical management, facilitating data centralization. This is especially important for small businesses, that have little labor and need to visualize the processes more clearly.
The Simple CRM is a platform that provides solutions for customer management, marketing and sales at affordable prices, with the aim of enabling the solution for small businesses. The positive effects are proven by theImpermaster Engineering, that recorded an increase of58%in sales in just one month of use
According toBarretto, "The Simple CRM is more than a platform"; he transforms the way companies handle each stage of the sales journey, centralizing data and tracking the progress of each interaction, allowing a visible improvement in the results. This is the most obvious consequence for organizations that invest in CRM
