Retail is one of the most dynamic and competitive sectors of the global economy. With increasing digitalisation and changing consumer behaviour, the companies in the segment face the challenge of optimizing their operations, ensuring operational efficiency and a better experience for customers and employees. In this scenario, artificial intelligence (AI) emerges as a strategic ally, especially in shift management and work schedules.
Eficiente gestão da força de trabalho é um dos principais fatores que impactam a produtividade e a satisfação dos colaboradores. With the need to keep stores operating in multiple shifts, often the scheduling distribution is done manually, causing overload in some employees and underutilization of others. And that, without a doubt, affects directly the productivity and well-being of employees, besides compromising the quality of customer service.
The Workforce Management (WFM) solutions use machine learning technology and bring a proactive approach to shift planning, using advanced algorithms to forecast demand, analyze historical patterns and optimize team distribution, enabling
– Accurate demand forecast: AI analyzes sales data, client traffic and seasonal trends to suggest schedules aligned with the store's actual needs.
– Cost reduction and overtime: technology prevents excessive or insufficient staffing allocations, reducing costs with unnecessary overtime.
– Increase in employee satisfaction: AI enables the creation of more balanced shifts, ensuring better workload distribution, promoting well-being in the workplace and improving employees' work-life balance.
According to a Bain & Company survey, tools of generative AI can increase productivity by up to 25% and generate significant cost savings for retailers.
For managers, AI enables the delivery of intuitive dashboards and real-time insights, allowing faster and more accurate decision-making. Furthermore, facilitates compliance with employment legislation, minimising non-compliance risks.
For the employees, AI enables greater predictability and flexibility in the work schedule. The technology can also integrate mobile and interactive solutions, allowing employees themselves to request shift swaps and schedule adjustments in a simple and transparent way.
Digitalisation and AI adoption in shift management are no longer optional, another necessity for companies seeking competitiveness and sustainability. After all, the integration between technology and strategic workforce management is the key to a more efficient retail, lucrative and humane.
When investing in AI-powered workforce management solutions, the retail sector companies not only improve operational efficiency, but also create a fairer and more productive work environment. The true digital revolution in retail happens when technology and people work in harmony
