The year-end sales season that begins with Black Friday presents significant opportunities for small business owners who may not be fully utilizing the resources of artificial intelligence (AI)
The data from GoDaddy's 2024 Global Entrepreneurship Survey, conducted with entrepreneurs and small business owners in 15 countries around the world, reveal insights about entrepreneurs' perspectives on AI technologies, to the challenges and their goals for business growth
Among the interviewees, online marketing for their businesses has been reported as the biggest challenge for Brazilian entrepreneurs when they start their journey, emphasizing the importance and the difficulties surrounding significant events like Black Friday for small entrepreneurs
However, Brazilian entrepreneurs also recognized the potential of AI as a solution. When asked about which areas of their businesses they think would benefit the most from AI, the most common answer was marketing (75%). With GoDaddy, microenterprise owners can now quickly and easily leverage AI resources to help maximize Black Friday and year-end sales
1 – Make your brand stand out
In the world of social media scrolling, first impressions are often the ones that last. The brand of a microenterprise is its first impression, serving as a beacon to help attract new customers, deepen existing relationships and drive overall brand growth
With the support of GoDaddy, entrepreneurs can go from idea to online with ease, using artificial intelligence to search for domain names, create an AI-generated logo and a complete AI-generated website in just a few minutes to make your brand shine
2 – Stand out with AI-powered SEO
Marketing using search engines can help microenterprises optimize their website ranking, attract traffic and overcome the buzz of Black Friday – and with the complete package from GoDaddy, all of this is powered by AI
The vast majority of online purchases usually start with a simple search, what does it mean that, if your site has a higher ranking for relevant searches, customers will be able to choose your company instead of a lower-rated competitor. For small businesses, finding small advantages like these can be crucial to help overcome the noise of a significant event like Black Friday
3 – Excel in your product descriptions
Another use of AI is to assist in creating product descriptions to be placed on your website or in other markets where you may sell, including, among others, Free Market, Amazon, eBay etc
Product descriptions offer an opportunity to move away from the complicated and unengaging jargon of the industry, that it can sometimes be difficult for consumers to understand. Instead, entrepreneurs can use product descriptions to tell a brand's story, emphasize the roots of the local community and talk to the real person who is buying your product or service. Just be careful to keep in mind search engine optimization (SEO), with which AI can help
4 – Create anticipation and excitement on social media
AI can be a potential lifesaver for business owners who may lack the time or resources needed to promote their businesses online without a dedicated marketing team or access to digital marketing platforms. GoDaddy's data shows that the online marketing of your business – what can include the use of AI tools for social media, advertisements, promotions and so on – it was the biggest challenge faced by Brazilian entrepreneurs when they started their businesses, by a significant margin
For consumers, search for the best deals on Black Friday – a weekday when many will be at work – it can be time-consuming and difficult. Using social media to highlight upcoming Black Friday deals has the potential to attract consumers who are already set on purchasing a specific product or service and are simply waiting for the first attractive discount available
AI can also help create videos and graphics, what is essential to promote products on visual platforms like Instagram and TikTok. With integrated purchasing resources, these platforms allow microenterprises to sell directly to consumers from a post, making AI an attractive tool to enhance a company's online presence
5 – Send attractive email marketing
In the period leading up to Black Friday and the end-of-year sales season, the sending of advertising through email marketing can offer a cost-effective way to repeatedly interact with new or existing customers
The ability of AI to write texts, like an attractive subject line or a compelling call to action, turns it into a relevant tool to enhance the emails sent with the aim of promoting customer engagement, inclusive encouraging the purchase of products or services
For small business owners who need a launch platform to start using email marketing and to help connect with customers with just a few clicks, AI can also create a variety of email templates to match your brand and tone of voice, as well as supporting graphics to make your newsletters visually appealing
Good sales
Throughout Black Friday and the holiday season, small businesses can transform their strategies with the help of artificial intelligence, making your operations more efficient and effective. By exploring the power of AI to strengthen online presence, optimize product descriptions and create engaging email and social media campaigns, small entrepreneurs have the opportunity to stand out amid the competition. With the support of GoDaddy, these companies can make the most of technology to create memorable shopping experiences and strengthen their brand, driving, thus, your sales and retaining new customers
